stocko7 Nov 2019 08:39
Stockopedia were pretty scathing in their analysis !
"It's trading in line with expectations.
Checking an intraday chart, I see that the share price fell before the AGM. So I can rule out the possibility that something said at the AGM provoked someone to get out in a hurry!
This update reads quite well:
revenues +38% in first four months of the financial year
Boots increasing shelf space for Roots. It has already rolled out Skinny Tan.
Multiple distribution agreements for Prolong.
I've found a possible reason for the share price fall: what sounds like a delay in material revenues from a new skin-care category:
"...the Company expects revenue contribution from this brand will be more keenly felt in FY 2021 as the brand establishes itself. We believe this has the potential to disrupt a large category which has received little innovation in recent years and presents a significant opportunity for us to cross-sell to our large self-tanning DTC customer base."
FY 2021 begins in July 2020.
In the previous update, Innovaderma said:
The new products will be provided with prominent shelf spacing from Superdrug and sold via the Company's DTC platform in the first quarter of calendar 2020
My view
The possible delay is not a big problem, in my view.
This share has been tempting me for a while, but I've stayed away for a variety of reasons:
not understanding the rationale for IDP to have a portfolio of products in different categories at this early stage of its development
noticing bad online reviews for some of its products
However, on the back of today's update, and noticing how cheap the stock remains, I've done a little bit of extra digging.
I now have a few extra reasons to be cautious about this share - this may be old news to some of you, but here we go.
In September last year, the Executive Chairman sold 1 million shares at 150.6p. In May 2018, he sold 775,000 shares at 132p.
Offsetting these purchases, some of the directors made pathetically small purchases of shares, which look as if they were purely for show.
On a more serious note, I see that the company has a habit of capitalising its product development costs.
In 2019, the company capitalised £884k of product development spending and purchase of intangibles. If you check the final results (in particular Note 25), there is no evidence of any amortsiation. Profit before tax was £1.4 million, but it would only have been £500k if they had expensed their product development costs and purchase of intangibles.
Red flag: curious, I pulled out the company's annual report for 2019.
On page 37, the company says that it capitalises "separately identifiable direct costs incurred in the creation of customer lists... costs have been recognised with the specific task of customer acquisition".
In Note 12 on page 46, customer lists are shown