oh something else I read...24 Feb 2012 09:41
I read that us humans place more weight/value/importance on our negative experiences than our positive ones, and that in investing we get less pleasure from our "wins" than we get depression from our "losses".
In other words, a £1000 gain on a share might make us momentarily ecstatic, and temporarily happy, but it is soon forgotten, whereas losing even a tenth of that on a deal can depress us for days.
This leads to us fearing loss more than we value the chance of gain. But its more complicated than that, as we also fear the loss OF a gain. So if we're £1000 up on a share and it slips back to a £950 gain we can't stand losing that £50 and rather than sell we hang on hoping to get back to a £1000 gain. The more the price slips back the more we rue the loss and prey for a bounce. Eventually we see the whole lot slipping away, panic sell, realise an actual loss and then watch the thing bounce back up bewildered and feeling somehow cleverly robbed.
Its all fascinating stuff, to me at least, but my point here is merely to pose the question of how is all that psychological programming affecting our decisions on what to do with ATD. And how do we ignore that and do what's most rational, logical, and has the highest percentage chance of producing the best result?
Oh, if you were hoping for an answer to that at the bottom of all this, sorry - I aint got one! lol