RE: Wow13 Mar 2023 08:37
It's a balancing act. DLG has a large fixed cost base (like all insurers). Pricing its insurance policies totally out of kilter with the rest of the market would have a severe impact on its topline and could actually be counterproductive. For example, if it sells no insurance policies (because its policies are too expensive compared to its peers) then it makes 100% loss. Whereas, if it trys to sell just enough insurance policies to cover its costs (more expensive than its peers but not necessarily totally out of kilter) then it risks losing certain economies of scale which will only serve to push up its variable costs and push it back into loss.
Clearly motor insurance isn't out of the woods yet and it's more a case of trying to mitigate its losses rather than eradicate them. It would appear that DLG is not alone in seeing price inflation in motor and there is a general trend across the market to increase prices and I'm sure that DLG will follow suit whilst trying to remain competitive with its peers. At the end of the day, the price rises DLG can force through are mitigated by the market. At some point, costs should either plateau or fall, at which point DLG and its peers will make "hay" for a period (I'm sure that DLG will not be alone amongst insurers in wanting to bolster its reserves when the opportunity arises), until competition eventually starts to force down policy prices once again.
The insurance industry has always been cyclical but I suspect the last couple of years have been unprecedented (the Covid effect on the second-hand car market hasn't been seen in living memory). The impact on DLG has certainly been worse that many of its peers and I think that was, in part, due to a decision by DLG to try and grab market share as we exited Covid (I can recollect the pricing of its policies, for once, being a lot more competive than its peers) which we can now say, with the benefit of hindsight, was a major snafu. In fairness, I'm not sure any of the insurers fully appreciated that the chip shortage would last so long or that it would reduce the number of new cars being produced so severely and/or the impact that would have on the second-hand market. It just happened that DLG made the wrong strategic decision at the wrong time; I think if the boot had been on the other foot and the likes of (say) Admiral had been trying to regain market share on DLG, rather than the other way round, then (say) Admiral might well have made the same strategic error.
As regards weather related losses, those do happen from time to time but this year's appear to be mostly confined to DLG and would appear to be predominantly down to DLG not properly re-insuring. Another strategic decision but one that could, and should, have been foreseen; it was akin to someone choosing not to insure their house in the hope of saving money - a great idea if your house doesn't burn down but distinctly stupid if it does. It was bad management.