RE: Pathetic Revenue vs Mcap of £36m1 Nov 2024 17:07
Pumpkin/Tonno/Redred, I'm not aware that manufacturers are currently under any obligation in any jursidiction to reduce the salt content of their products and, unlike sugar, there are no punitive taxes. Of course this may change further down the road. Also, it's my understanding that the new contracts are with bulk manufacturers rather than niche operators; it's not being aimed at the low volume, premium market segment. These manufacturers aren't going to pay more for their salt if it means lower operating margins given that their customers are highly unlikely to pay more for their product simply because it has a lower salt content (think about your average Walkers Crisp eater as an example).
CM22, Good point. Half the salt for the same taste does give SALT some pricing advantage. You'd think they'd be able to charge double the normal price for 1mT but I suspect they'd be lucky to achieve 150% (quite possibly less) on the basis that the manufacturer would want to pocket a good slug of the cost benefit (improved operating margins) and quite probably the larger retailers by extension (they pay a lot of attention to their suppliers operating margins and are quick to claim a price reduction when they see costs falling). Depending on its cost to manufacture compared to normal food grade salt, SALT may actually be willing to completely forego any pricing benefit if it can obtain long-term, high volume contracts (that's where the real money is to be made because SALT should also then be able to benefit from economies of scale).
Lokiloo, Entirely agree but, at the moment, larger contracts are the hope rather than the reality and the current share price appears to already be pricing in those 10s of thousands of MTs before they have become a reality. In my experience the market tends to expect tomorrow yesterday and tends to be impatient and lack any commercial sense. QED unless SALT notifies some new large orders in short shift (say 1-3 months) the share price is likely to start falling back. Personally, I think SALT has taken a major step forward and, by the sounds of it, new orders will be coming but I suspect that the orders will not be quick enough to satisify the market.
As I say, the market is devoid of any commercial sense. Manufacturers always tend to be very cautious when making major changes and will not rush bulk orders. Ultimately it will be the mass consumer who decides whether the half-salt snacks do actually taste the same as, or better than, the full-salt snacks. In principle they should but sometimes changes can be subtle e.g. their might be a barely perceptible change to the bite, the crunch etc. that might put off their regular consumers. You only need to look at what happened at Coca-Cola when they reformulated their eponymous soda to see what can go wrong if you rush in head first.