Member Info for TheBigShow

Boom employee

“Podcasts aren’t scalable and won’t ever be”

The words I heard from a C-suite level executive following a pitch in 2017, said brand had invested X amount of millions in Saturday night terrestrial programming- how times have changed.

Podcasting is now a young adult and during its “come up” I’ve experienced a number of paradigm shifts, the move from Baked in to DAI, improvements in measurement/attribution, Spotify entering the market with their own proprietary Streaming Ad Insertion (is that still a thing?) and now Apple, unlocking video.

An “outside the box” line on a media plan seen as a nice addition to a campaign if the client had residual budget after investing in more traditional, less risky and understood tenants of the media funnel ..with performance advertisers as its core revenue driver is now becoming mainstream. Content creators are the new TV, just ask Netflix, Amazon, the new attention economy (not new to us at Audioboom) but we all still have a lot of work to do..

How do we protect the bond, trust, relationship the audience have with their podcast host of choice in this new paradigm? In such a fragmented space, the likes of Acast Bauer Media Group Global Spotify Audioboom need to align on video measurement..And with an increase in ad slots across a podcasts back catalogue, great for media owners and creators but what’s the effect on the listener experience - we need to maintain a high creative standard across the board ..

“Podcasts aren’t and won’t ever be scalable” .. they are now

Got to be a Dowgate £58k buy

Https://www.linkedin.com/posts/sundaze-pr_its-been-a-busy-start-to-the-year-for-our-activity-7429890075422830592-W5DR?

Small uptick in SP you can see from the 8.5 daily declarations that they are marking buys as sells on here

Similar revenue and market cap to Boom

PodcastOne is looking to find a buyer and take itself private, Semafor has learned. Financial representatives for the Los Angeles-based podcast platform — which boasts podcasts from Adam Carolla, A&E, and the History Channel, among others — have approached other large audio companies in recent weeks looking to see if they’d be interested in acquiring it.

Now that Apple, Spotify and YouTube all have a different operating model this makes Audioboom as a standalone business even more relevant as they can offer creators the best of every world without being tied to just one network

Apple announcement if Audioboom can make the tech work is another untapped revenue stream. Should be an interesting year

Apple adds video podcasts - expect Audioboom will get added soon

https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/

Wonder if Boom will strike one of these deals

Ad sales continue to be a major driver. A three-year agreement with Amazon-owned Art19 includes a $15 million minimum revenue guarantee, and company leaders now expect the partnership to generate more than $20 million annually.

https://barrettmedia.com/2026/02/13/podcastone-sees-25-revenue-growth-in-2025-powered-by-q4-record/

Good results for Podcast One too

https://ir.podcastone.com/news/news-details/2026/PodcastOne-Nasdaq-PODC-Reports-Record-Nine-Months-Fiscal-2026-Revenue-of-46M-and-4-5M-Adjusted-EBITDA-Record-Q3-Fiscal-2026-Revenue-of-15-9M-and-2-8M-Adjusted-EBITDA-up-516-YoY/default.aspx

I didn’t make much of this yesterday but their top 10 podcasts generate $26m revenue so I’m sure Fox paid a decent amount for the acquisition

https://www.thewrap.com/industry-news/deals-ma/fox-red-seat-ventures-supercast-acquisition/

Acast up 7% already , Iheart got a boost yesterday - sector is booming

Https://www.tradingview.com/news/modular_finance:830cb482cfe69:0-q4-consistent-execution-and-a-strong-fourth-quarter/

Up 10% pre opening , Acast results out tomorrow should lift boost the sector too

Took another £17.5k and £7.5k up to around 68,000 shares now I believe the saying is don’t look a gift horse in the mouth

Looks like Boom have got the business model right, Caught Redhanded left Audioboom for Wondery and now back again shows where the money is at

Podcast charts are littered with shows that started out at Audioboom and moved on, wonder if more start coming back given the revised deal with Spotify

Synergies from Adelicious are starting to coming through that was an impressive first ever UK marketing event, it is all about getting their name out there

If they are expanding in Europe I would guess it is run from UK rather than creating a third hub

Most of the UK/US employees work remotely and are not based in London/New York anyway

I don't know if Q1 will be the game changer but 2026 has definitely got off to a fast start with sense of purpose

Who even needs a strategic review?

We hosted our first ever UK Upfronts at The Picturehouse Cinema in central London 🎬🇬🇧

We showcased an incredible slate of shows and talent, from Chris & Rosie Ramsey on the continued success of Sh**ged Married Annoyed, to Dan Schreiber & Andrew Hunter Murray on the longevity of No Such Thing As A Fish, and Tom Allen and Suzi Ruffell on creating Pottering and Like Minded Friends.

We wrapped the morning with Jo Whiley and Zoe Ball discussing Dig It and how it’s reaching a highly sought after audience of women 40+, with insights from Laura Cawthorne at QVC UK. Plus, perspectives from Michelle Sarpong at the7stars and Molly Brown at UM London on how podcast buying has evolved.

We also unveiled new partnerships with Crooked Media, Pod Save the UK, The Harry Hill Show, the return of RedHanded, and a first look at Table for Four from Joanna Page and Matthew Horne.

Huge thanks to our clients and agency partners for braving the London rain and spending the morning with us 🎧✨

Yesterday Audioboom had their inaugural Upfronts showcase event for creators and advertisers featuring Zoe Ball

Looks like they are giving it a proper go this year , hopefully all this translates into $$$

I thought the integration was complete but they stopped using the Adelicous name as of today and UK business is now officially falls under Audioboom

Maybe sign of bigger things afoot soon

Another deal - I’m assuming they had to finalise the Spotify deal first before they could agree pricing with new partners

https://podnews.net/press-release/audioboom-red-handed

Https://www.hollywoodreporter.com/business/business-news/spotify-netflix-video-podcasts-bill-simmons-1236492809/