Ford commits to deliver hands-off, eyes-off semi-autonomous driving in 202525 Mar 2023 17:37
Ford seem excited about the new truck coming.
We should see the latest Bluecruise figures in 10 days. 72,000 added in Jan/Feb to 186k total. Lets hope its climbing
The race to create autonomous vehicles is certainly heating up, with Ford announcing today that they plan on delivering hands-off, eyes-off semi-autonomous driving in their next truck (read: Ute) in 2025.
As part of what Ford is calling ‘Project T3’, Ford will create their second generation electric truck, following on from the F150 Lightning. In the announcement video, Ford highlights their more than 100-year automotive history, having started production of the first truck, the Model TT back in 1917
While legacy automobiles will quickly tell you how experienced they are, electric vehicles are the big reset for the industry, a once-in-a-generation rewrite of how vehicles are made. This transition is much greater than simply changing out the drivetrain, but a complete re-think on what vehicles can and will be in the future.
Sure, vehicles will still ship with 4 wheels, but the switch to EV is being leveraged to rethink everything. The user interface to the vehicle is going touch-first, the software is updatable over the air and gets better as time goes on, the interior dash and dials are being re-thought, as are the techniques to heat and cool the cabin, along with driver profiles and security with the move to digital keys using your phone.
Today it seems, Ford recognises that simple driver-assist technology is no longer enough, they need to race towards autonomy. In an interview with Yahoo Finance, Ford’s CEO Jim Farley announced they were leveraging 600 engineers from the now-defunct ArgoAI autonomous driving company.
These employees would combine with Ford engineers and technicians to expand on the hands-off functionality offered by BlueCruise (limited US highways) and committed to offering a semi-autonomous driving experience that would let you take your eyes off the road and even go to sleep.
There are of course some big caveats carved out here, firstly this again sounds like it’ll be highway only, it’ll be only available in good weather, which actually raises some big concerns about their technology stack if you’re expected to wake up and take over as soon as a few rain drops hit the windscreen.
What is interesting is the runway for this semi-autonomous future. Ford announced this new Project T3 truck will be made at their upcoming Blue Oval City in West Tennessee in 2025. It’ll be interesting to watch if today’s announcement has any Osborne effect on the F150 lightning as this eye-off semi-autonomous tech, sounds like it will only be available in the gen2 truck, meaning existing vehicles won’t be upgraded to it.
https://techau.com.au/ford-commits-to-deliver-hands-off-eyes-off-semi-autonomous-driving-in-2025