luxury brands on the up18 Feb 2019 13:09
Cadillac is also at the forefront of this movement. Super Cruise is an extensive array of LIDAR maps that cover most of the major highways of the United States. Currently available only on the CT6 model, the car’s radar and cameras are teamed with maps that allow the CT6 to have situational awareness that bests any other commercially available system.
The biggest hindrance to the advancement of self-driving cars has been human distrust. Before Super Cruise, it was difficult to know whether the car was really in control, but Super Cruise comes equipped with a light bar in the steering wheel which indicates whether you are traveling an approved road. When you approach unknown territory, the light bar turns red, the seat vibrates and the car returns control to the driver.
This type of technology will become more common in 2019 and beyond. Advancements in 5G connectivity, road mapping, and infrastructure will bring us fully automated luxury sooner than many drivers are ready for.
As with EV’s, the higher price points of the luxury market, and demand from luxury buyers make it the ideal environment for this technology to grow. And, as the luxury sales continue to grow, the benefits of this technology will eventually trickle down to standard vehicles as well.
https://www.cbtnews.com/the-future-of-luxury-brands/