Colins EE-Times article28 Aug 2021 16:14
Just re read Colins article properly again.
Anyone that missed it or any newbies its well worth a read. The best bits below. Makes you want to raid the piggy banks & the back of the sofa to top up.
Optical path
Seeing Machines is the technology leader for the optical path, ahead of Smart Eye.
Training data
Guardian is capturing training data at a rate of about 55 million kilometers a week, across a fleet of over 30,000 commercial vehicles. No other DMS supplier has a system to capture a comparable volume of training data.
Functional safety compliance
Companies developing commercial-grade software rarely possess the expertise to achieve ISO 26262 compliance. Functional safety is thus a substantial barrier to entry even for established companies such as Apple, Google and Microsoft seeking to compete in the automotive DMS market over the next five years.
Seeing Machines is the clear leader for functional safety compliance.
Human factors research
Again, Seeing Machines is the clear leader when transition from raw data gathering to high-level signals, a function of human factors and behavioral research.
Hardware/software co-design
Once again, Seeing Machines is the clear leader in hardware/software co-design, with custom designed image accelerators running on its proprietary Fovio processor. It also runs on Qualcomm’s proprietary accelerators and a custom-designed neural processing unit called Occula, now licensable as an IP core.
Production starts
Seeing Machines recently announced it is working with 16 leading suppliers. They likely include Aptiv, Bosch, Continental, Denso, Garmin, Gentex, Harman, Joyson, LG Electronics, Magna, Mitsubishi, Panasonic, Valeo, Veoneer, Visteon and ZF.
Seeing Machines supplies its DMS software to GM for Super Cruise as well as to Mercedes Benz for the new S-Class and EQS. Research suggests it will also achieve a start of production (SOP) this year with BMW, Ford and Jeep. Smart Eye has reached SoP with BMW and Hyundai-Kia; Cipia is set to start production this year with GM. Additional details are here.
Safety regulations
DMS demand is being driven primarily by legislation, including both the European Union General Safety Regulations and the safety technology roadmap published by the European New Car Assessment Program (Euro NCAP) for achieving a five-star safety rating.
Market analysis
Seeing Machines will be the leading supplier of automotive DMS in 2026, with a market share estimate in the range 60-65 percent, ahead of Smart Eye with 20-25 percent. Cipia ranks third with 5-10 percent, primarily as the result of its work with Mobileye.
Colin Barnden is principal analyst at Semicast Research and has over 25 years of experience as an industry analyst. He is considered a world expert on market trends for automotive vision-based driver monitoring systems (DMS).
https://www.eetimes.com/driver-monitoring-not-self-driving-is-the-key-auto-market/
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