I'm Staying In7 May 2019 23:01
They aren't going to throw Fairburn under the bus. But I expect in 6-12 months the puff pieces start to come out with Jenkinson saying things like, 'We knew we needed to change the culture of the company.'
There's been a lot of bad press, but what's happened? The exec remuneration package changed. They've made changes on leasehold BEFORE the housing minister started running his mouth. This fire safety thing just blew up in the press but they actually were aggressively pursuing it and rectifying things before the bad press hit. But the big thing is the 1.5% homebuyer's retention plan. They will always be able to say we were the first to do it, and others are following our lead.
And if you are looking to buy a new home and choosing between two, wouldn't the one that lets your solicitor hold 1.5% until snagging is done look appealing?
The retention plan costs money and so does fixing the fire safety, but the company is sitting on loads of cash. And Jenkinson seems to get it that they have to change some things, and seems also to recognise that you have to get out in front of things rather than wait until the wolves in the press are baying for blood. By the time this latest one blew they can say that they've already fixed hundreds of homes and are inspecting a lot of others. It's hard for the press to demonise you when you say that.
The company may not be quite as profitable if they are spending money on the retention plan and fixing fire safety issues, but at the current share price, they don't have to keep the same profit level, or pay quite as high dividends as they have, to be a good investment.
The share price may stagnate and even drop a little further for a while, but by the end of the year the weight of the dividends Persimmon is paying will begin to have its effect, and the share price will start to climb. That will be true even if money spent on some of these issues causes a small cut in the dividend. Persimmon is still going to show up in the lists of shares paying high dividends, and that's going to attract buyers.