Brand Power4 May 2020 20:59
From the annual report. . The Company enjoys high-quality distributor and retailer resource, and outperforms in respect of retail sales in non-direct sale sector. The Company has steadily expanded its competitive advantage in the pharmacy channel by implementing a major brand promotion strategy and a large single product strategy, consolidating its market leadership, and further expanding the market share. Benefiting from the e-commerce branding strategy, the "By-Health" brand has maintained a leading position in mainstream e-commerce platforms such as Ali family (including Tmall, Taobao, JD.com, and Vipshop. Meanwhile, the Company also stepped up effort in supermarkets, baby stores and so on, and builds and consolidates all-channel sales system to promote channel differentiation and diversification.
(4) Service power
Through Health Express, Nutrition School, Member Club and other carriers, the Company has extended the service to consumers, retailers, distributors and the like. A large-scale public welfare event entitled “Health Checking Vans China Tour” was launched in 2011. As of the end of the reporting period, nearly 3,500 activities have been held, benefiting more than 1.5 million people nationwide. The Nutrition Academy provides nutrition knowledge training for retail outlet assistants and distributors, and brings consumers with health knowledge. More than 8,000 special training camps were carried out during 2019, serving a total of about 300,000 retail outlet assistants; nutritionists mainly provides consumer-oriented basic consulting services and value-added services such as recipes, nutrition knowledge, and health management to members through the nutritionist service platform.
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