RE: Sp27 Jun 2026 11:57
Interesting to see Centrum in leading sellers on Tmall.
According to Syntun data: 1) In shelf-based e-commerce, the top five brands on Tmall during the 2026 618 period were By-Health, WonderLab, Swisse, Caltrate, and Centrum; on JD.com, they were Swisse, By-Health, GNC, Centrum, and Jiangzhong. Compared to the 2025 618 period, Swisse and By-Health maintained their leading positions across both platforms. Traditional pharmaceutical companies such as Centrum, Caltrate, and Jiangzhong strengthened their market presence, all having designated e-commerce as a core growth driver. 2) In content-driven e-commerce,