New on By health site31 May 2020 13:47
No mention of ff but very positive. Since the first quarter, facing the severe external environment, the Company had positively made a response and adjustment, in the anticipation to maintain relatively stable operations. As the domestic consumer markets gradually recover in the second quarter, the Company will implement the established market strategy to comprehensively facilitate product lines based on the "four hero products two image products one star product" structure, so as to the activate consumer demand. Promotion efforts on master brand "BY-HEALTH" will be increased in the second quarter, in close integration with the "boosting immunity" trend, to achieve the growth and expansion of market for protein powder and vitamin products. BY-HEALTH, as the industrial leader, will then drive the rapid growth of the entire product category. Hero product "Keylid" for joint care launched a new round of promotion in April to boost the regional terminal sales. At the same time, Life-Space was also approved as the health food with dual health-care functions, namely "regulating intestinal flora" and "boosting immunity” at the beginning of the year, and launched in March. With the "hero product" strategy aiming to create another "Keylid", Life-Space will also gradually increase market investment in the second quarter to continuously enhance the brand effect. On the basis of three existing hero products, brand new liver care product "Jianganshi" is launched on a blue ocean market - liver care market, and promotes sales through pharmacy channels relying on hard-to-get approvals and compound formulas as its unique advantages.