RE: Only way is up3 Sep 2020 15:08
Not selling a bean yet.
Tom, you are isolating ITV. There are many other companies in other sectors that are in the same boat as ITV. See IAG, EZJ, RR. etc Some positive news about vaccine caused this spike. When again news about rise in cases and local lockdowns is out, market will go down. Again not just ITV but others too.
AD revenue for ITV is just 23% down now compared to pre-covid levels, which is a very good news and this revenue will go up as we get closer to Christmas. Only thing we need to see is will GS allow this to rise to 70s. If they let it go to 70s then by Christmas this can easily hit 90p. Good to see nice rise and hope this continuous.