Marketing strategy12 Sep 2020 19:21
Do Avacta sell:
a) tens if not hundreds of millions of tests a month through gov contracts around the world for a small profit margin (~£1/test)
b) millions of tests to the public or private business through partnerships making a bigger profit margin (£10/test)
c) both of the above subject to ramp up in manufacturing capacity
I do feel like the strategy has changed. AS talked originally about £30/test and bulk £15/test with cost to produce the test £2-£3. However now I am certain Avacta is part of project moonshot, if not it is project moonshot itself, so the volume is there. I can’t see the gov paying huge margins when they are placing orders for hundreds of millions of tests. RK suggested lower pricing should be the strategy but I was sceptical given the confirmed interest at the time. Now we know what the UK gov wants to do (10m tests a day) and have seen the Abbott US order (150m tests).
Thoughts?