RE: Eve shares tipped thisismoney By ROSIE MURRAY-WEST, FINANCIAL MAIL ON SUNDAY21 Sep 2020 13:49
on the marketing side the last piece of the turnaround jigsaw is they signed with Folk, that are a great agency, and they proved that they are making profits from their existing marketing. They can now can push the button knowing they have the right products at the right price and therefore we should see rising revenue and rising profits. Turnarounds take time but Eve management have played a blinder since last December and it is pretty hard to fault them and i suspect they will get the marketing right as well, given the CEO is the ex marketing director so that bodes well. you might hope she knows a thing or two. This is a recovery play like no other.