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Funny thing is it stops for a moment and private investors jump in thinking it is bottom and then we see a tiny rise followed by massive sells.At the mintue buying pressure from private investors is not enough to absorb this type of selling.

Go through past week trades and someone is regularly offloading 200000 and 500000 shares.It has been happening since the date we had update

Who is driving the price down

We are seeing regular 15k sells!

On Boohoo's part. Can it be due to refinancing as it looks like company is trying to raise cash and Boohoo was consuoated due to them being major shareholder and Boohoo in return saw an oppourtunity to buy this cokpany cheaply.

Don't think it is private investors who are selling. We are regularly seeing 2m,3m and 4m trades everyday and in my trading career I have not come across a single private investor with that kind of money. It has to be an institutional investor as a hell lot of retail money has moved into asos recently. Secondly a few private investors can influence an aim minnow worth a few millions but it will be stupid to think that they can impact a big company like asos with buys and sells. Either way we will find out

Mike Ashley has got 10% to block any takeover bid and that is what driving the shareprice down now.

In last two weeks or so, only significant rise was witnessed when media reported about takeover bid last year. This is what I don't understand that Mike Ashley is picking his shares up from open market and a big chunk of speculative retail money is flowing in too but share-price keeps on falling. People who got in around £600 thought they are getting a bargain, people who got it around £500 thought they are getting a bargain, people who got in around £400 thought they are getting a bargain and now we have people getting in around £330 thinking they are getting a bargain. Nobody knows where the bottom is but it looks like we will hit £300 before we hit £400. Only significant event that can provide much needed stability is trading update next week and I am not expecting a good update as maco factors which contributed to fall in first place such as price of oil and inflation are still there and it is highly unlikely to witness any significant change in retail until these two issues go away. As far as market is concerned it looks like market is completely ruling out any takeover bid from Mike Ashley or other parties and it can drive down price even further.

In last two weeks or so, only significant rise was witnessed when media reported about takeover bid last year. This is what I don't understand that Mike Ashley is picking his shares up from open market and a big chunk of speculative retail money is flowing in too but share-price keeps on falling. People who got in around £600 thought they are getting a bargain, people who got it around £500 thought they are getting a bargain, people who got in around £400 thought they are getting a bargain and now we have people getting in around £330 thinking they are getting a bargain. Nobody knows where the bottom is but it looks like we will hit £300 before we hit £400. Only significant event that can provide much needed stability is trading update next week and I am not expecting a good update as maco factors which contributed to fall in first place such as price of oil and inflation are still there and it is highly unlikely to witness any significant change in retail until these two issues go away. As far as market is concerned it looks like market is completely ruling out any takeover bid from Mike Ashley or other parties and it can drive down price even further.

If Mike Ashley is buying and retails investors are buying too then there has to be an institutional seller.

Interested parties have held meetings with company regarding a takeover and price they have offered is not acceptable for Mike Ashley, that is why he has increased his holding to block any takeover.

These sort of deals need to be approved by lenders and major shareholders. Mike Ashley was not giving this money for nothing he wanted a stake. Google Debenhams he tried to increase his stake in Debenhams through similar deal and was told to make a formal take-over bid by lenders.

Problem with MA is he has not bought anything through take-over bid. I do think that an overall take-over bid was being prepared and Mike Ashley needed 10% to block it and he has got that 10%.

Bid is off the table now. Ashley needs more than 10% to block any take-over and looks like he has got it now. It is upto management now to deliver.

Now and update next week would determine the share price. I don't see any significant movement in either direction until next week. However macro factors which affected profitability such as price of oil and inflation are still there.

Management may have bought itself some time through refinancing but a hell lot depends on turnaround plan. Mike Ashley tried to inject cash into struggling Debenhams for % increase in equity which was rejected by lenders and was asked to make a formal takeover bid but he did not. Many investors would happily take 600/800/900 for their shares. Management may have bought sometime but a lot depends on turnaround plan and if it works. Right now it looks like a "take-over bid" is off the table.

Mike Ashley is trying to increase his holding to block any take-over. But it is a big gamble at this stage. Company is not in a bad position now but things could be better

Got to love PF, after all those years he still thinks he can fool investors. May be he is too busy counting containers at tema or passengers at lungi so that he can give us exact figures.

It is not transportation cost alone, you need to consider labour costs as well. I used to work at a warehouse and it had a whole team dealing with returns. Returns would need to be examined for any damage and then labelled. Then would be stowed back and resold, not to mention date entry. Asos thrived on its business model as it had no physical store and that allowed it to compete with others.

Let's see chances of an update tomorrow are very slim, I was wondering if fooler was trying to cook the books to make results look better than they actually are. It can all come crashing down as there is not much left to say Foller has squeezed this lemon to the point where there is hardly any juice left. We will get cash position hopefully as that will tell us how far are we from placing. Foller has used all sorts of tricks to get placing away and right now no one is going to buy into his bs.