Ocado in Money Week 27/05/2227 May 2022 22:19
Ocado faces a “crunch” year – should you buy or avoid?
Ocado was one of the big winners from the pandemic as customers moved online. But now it’s struggling, and losses are growing. So, asks Rupert Hargreaves, should you buy Ocado shares or steer clear?
by Rupert Hargreaves, 27-May-2022
In December 2020, my colleague Matthew Partridge suggested in MoneyWeek magazine that adventurous investors might consider shorting the Ocado (LSE: OCDO) share price (or at least avoiding or selling out of the stock) due to its excessive valuation and growing operational challenges. This call was right on the money (quite literally). Since then, the stock has fallen more than 60%.
The FTSE 100 retailer was one of the big winners of the coronavirus pandemic, but it has not been able to sustain its performance. In its latest trading update, Ocado announced that sales fell 8% in the two months to the end of April, compared with a 5.7% decline in the previous three months. Management now expects sales growth of less than 5% for the current financial year, compared with an earlier forecast for 10%. Â
Even Ocado’s joint venture with Marks & Spencer (LSE: MKS) is not helping it navigate the current retail environment. The cost-of-living crisis combined with a “return to more normal consumer behaviours as restrictions have ended,” is driving a shift away from online shopping. Â
Still, there’s more to the story here than just the cost of living crisis and reopening of the UK economy.Â
Ocado is facing several big challenges Â
Ocado is really two different businesses, both of which are currently having to deal with some major challenges. Â
Ocado Retail, the online grocer jointly owned with M&S, is poorly positioned for a tough economic climate. According to the consumer magazine Which?, Ocado is the second-most expensive traditional supermarket after Waitrose, judged on a basket of 63 groceries. Â
In an environment where consumers are watching every penny, that puts it at a disadvantage to other retailers. It’s no wonder the value of the average basket has fallen by 9% compared to a year ago. Â
Still, at least this side of the business is earning a profit. Retail earnings before interest, tax, depreciation and amortisation (Ebitda) totalled ÂŁ150m for the fiscal year 2021. Â
The other side of the business, the logistics technology side, is still bleeding red ink. Ocado is selling its robotics and automation technology around the world. Demand is high for these systems and it has only increased after the pandemic exposed the weaknesses of a human-backed fulfilment system. Â
The group has inked deals with major retailers to roll out 48 customer fulfilment centres (CFCs) by 2035. This could increase the share of revenues from the “International Solutions” segment from 2% to 16% (at the high end) by 2026 according to projections.
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