RE: Trouble at t'BMW mill?22 Sep 2025 12:56
Are we pricing ourselves out of the tender process?
While we know we have the best technology, are we overcomplicating our pitch and ultimately coming across as too expensive, pushing OEMs to choose the competition instead?
CB- can say all he likes about NCAP rating but he's the only one saying they may not get 5 stars OEMS are thinking they can ?
What's this GEN 4 , he's on about ?