The business model4 Feb 2020 08:52
I have found the last two videos with Paul very informative, our business model is developing and we are actually becoming a diverse business, its not just how the money flows but its how the work is won.
a) Fleet
How work is won? - Direct sales by SM or via distributors or insurance partners, not just winning that's key its the installation rate.
Money flow - upfront capital element and then recurring monthly revenue, as installed base grows so does the 'guaranteed' recurring revenue.
B) Auto
How work is won - All contracts (design wins) are via an RFQ process, this can be long and subject to delay as we know, historically a Tier One would bid with our tech, either software or our Xilinx chip, it appears we have a growing eco system of Tier Ones and the likes of Qualcomm, my view our chance of success increases.
Money flow - ultimately its a license fee per car coming of the production line (from June 2020 as Paul said yesterday), however as Paul pointed out yesterday currently our income is project based and binary, so we get NRE (non recurrent engineering) fees for the work our engineers carry out with new DW's.
C) Aviation
How we win work - FFS = this is an interesting one regarding the license agreement(s), the language used suggests to me its not a competitive RFQ process, its a negotiation, its a commercial discussion. So I think we have an opportunity to tie up the FFS market by licensing our tech to the big players (CAE, L3) both of whom we work with in military and civil aviation already, before we have any real competition
Money flow - Upfront cash payment (shown as revenue and 100% margin in the financial year license agreement signed ) and a royalty payment going forward, the difference between this royalty and CAT is for mining CAT were building a new offering and hence it was slow to start with, for FFS the likes of CAE and L3 will sell say 50-100 new units per annum and we know from CMD that we also offer a retrofit to the circa 4,000 existing Civil and Military sims in operation, so the royalty income would be significant very quickly.
All just my musings, dyor