RE: Questions I ask myself6 Oct 2021 13:42
CFP, I agree with you. The silence is deafening and like you, I haven’t sold. I have faith but it’s not blind. Nothing has changed regarding AFC’s prospects, but it most definitely is a question of whether they could do better. I don’t like average, but this is what AFC seem happy with. Happy to keep quiet, happy to wait until q4 to announce any of these ‘qualified enquiries’ which could become orders and happy to let sentiment affect the share price. This is all very uninspiring and goes against my personal principles of doing the best you can, even if your best is another persons 70% effort.
I see people on here commenting that social media is tacky (or whatever term you wish to insert) but when I mention that ABB are all over it, they have no answer. So, yes, AB and his team are in my opinion underperforming, but, if they are striving for mediocrity then they’ve ticked all the boxes.
This doesn’t mean I’m impatient or will sell, just that I don’t accept that AFC are ‘average’ at all. They are not grey, they are green, with a terrific product which they should be telling the world about. ABB don’t do it to make sales; they do it to keep their brand in the public consciousness and win hearts and minds along the way. AB and his top rate team are not doing as much as they could, it’s that simple.