RE: How low can it go?19 Jun 2021 13:17
"With more time and investment, could Microsoft reach feature parity with UiPath and undercut it on price? Other industry spectators believe the horse has bolted. When asked if Microsoft had missed the bus, a senior UiPath client said:
Yes, too late to the game. Too late for the game is the short answer, I would say...Microsoft Flow was always just focused on making things easier for people that are already using Microsoft products, but it wasn't really thinking horizontally like how would you integrate with other kinds of solutions.
And RPA, obviously, was a big missing component so they acquired Softomotive, but that wasn't a strong performer or a leader. I mean, it was a pretty small player maybe, but I think maybe Microsoft could inject it with some excellence and development. But I think it's a little bit too late... It's very difficult to catch up.
With UiPath and Automation Anywhere out of reach from a valuation perspective, will Microsoft look for further acquisitions down market?
Amazon also cannot be ruled out, though it might make a more natural partner for an existing player".
https://www.readthegeneralist.com/briefing/uipath