RE: 35million15 Nov 2020 12:22
E commerce development
The Group’s e-commerce channel has continued to grow over the Historical Period reflecting the
renewed focus on this channel.
The Group had online sales of £9.4m, £12.6m and £17.2m in FY16, FY17 and FY18, respectively, with an EBITDA contribution of £0.8m, £1.2m and £1.5m in FY16, FY17 and FY18, respectively.
The growth in e-commerce sales has been driven by a number of factors including:
? increased visitor numbers to the The Works website;
? improved conversion rates (that is, an increased percentage of visitors going on to make a purchase) driven by a number of website improvements including a store stock checker, a new server to enhance speed, one-click checkout in partnership with PayPal, web-layout improvements and a redesign of the mobile website; and
? improved Click & Collect functionality, making it more convenient for customers to collect their orders.
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