From Advfn board27 Oct 2017 11:30
martina pescatore - 27 Oct 2017 - 07:50 - 4062 of 4069 - 4
My current thoughts regarding the opportunity for Zoo, and no advice intended…
Also, I apologise in advance for the length of this post, but as we all know, it helps to write things down, shares one’s thoughts and ask for valuable contributions from others. So do please contribute.
Currently, there are circa 73.5 Million shares in issue.
Zoo, without zoodubs and zooscreen is at just ahead of breakeven, with revenues of $16.5M for the previous year to end 31 March 2017 and a minimum of $12M for the first six months to end Sept 2017. In fact, it is likely IMO that the company could make circa $1.0M profit for the current year excluding zoodubs and zooscreen. So let us assume £0.5M profit excluding zoodubs and zooscreen.
The broker has said that Zoo currently have about 10% of the EMEA (Europe, Middle East and Africa) market for subtitling, a market valued at circa $300M. However, from my calculations and the data we know, Zoo’s annual revenues from subtitling are not $30M (10% of $300M), they are in fact, likely to be around half that, at circa $15M, IMO. Therefore, from this I deduce that the service offering that Zoo has in zoosubs is providing significant cost savings for content owners. Hence, they are winning business and growing market share.
Now, the zoocore and zoosubs platforms launched in 2012 and the subtitling service was launched in 2013, so let’s say five years ago. Therefore, zoosubs has taken circa five years to achieve 10% of the market, ostensibly supported by the new technology approach and the savings that the content owners can achieve, I presume. NB: There is no doubt that the quality is also as high as other subtitling services otherwise zoo would not be succeeding at all.
The company has therefore demonstrated both technical development and implementation of the platform and service as well as demonstrating execution of the service offering, together with a start from virtually zero in respect of clients who had not used Zoo for such services before. Selling other new services (eg dubbing) to existing clients (the door is already open theory) should therefore be somewhat less complicated I presume.
So, moving onto the opportunity that is dubbing and the new zoodubs platform and service offering. The EMEA market size for dubbing is reported to be $1.2Bn per annum and growing at circa 8-10% pa currently.
Let us assume that zoo can similarly achieve 10% of the EMEA dubbing market over a five year period (and that the EMEA market does not grow), therefore broken down this would neatly suggest incremental 1% market share growth every six months.
Let us assume that similarly, the zoo market offering is at half the cost for the content owners, but no compromise on quality of course, therefore the calculation for revenues for the first six months (Oct 2017 to
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