RE: Entry point12 May 2021 09:28
Wadnob - I too am interested in what the potential market value of BluNalu will be so thanks for putting down some figures as a starting point. It would be interesting to see what others can do to fine tune this to get a better feel for the potential market value. I've added a couple of points as my tuppence worth below:
1 - You've guessed $5 / pound revenue, but I think this is optimistic. In 2019, the average market price of salmon achieved by Mowi ASA (who I think is the biggest listed salmon producer) was 5.79 Euro / kg so that's about $3.20 / pound. I think "natural" salmon would sell at a significant premium to cultured fish of any variety, so the real revenue might be closer to $2.50 / pound.
2 - You're kind of assuming BluNalu could dominate the fish market - I think guys like Mowi may react to such a shift in the market, so you should probably apply at least a 50% discount to your estimates of what market share they will achieve.
3 - I'm not clear what you mean when you say you are applying the "Semiconductor EV ratio"? What is this and why would it be relevant in the food tech industry. Although Beyond Meat and potentially Oatly have eye watering valuation metrics, this is not universally the case for alternative proteins. For example, I read recently that the value of the well established Quorn brand is probably only a few hundred million. Is it not equally valid to use the same valuation metrics as you would for Quorn.
Anyway, just trying to see if your numbers could be fine tuned - at present, I think based on points 1 and 2 above, that could reduce the value to 25% of what you have guesstimated and point 3 could reduce it significantly further. Any advance on that?