RE: Nice little pump from Motley Fool19 Aug 2021 09:13
Moljen - I have been adding over the past several months, just drip feeding into my Lifetime ISA which on reflection was a bit of a mistake as I can't access this till I'm 60, so if this does make it big (and that is a humungous "if"), then I can't take any advantage of it for the next 20 years. Then again, it may well be that sort of timescale before it becomes mainstream (or dies off altogether). Re. the change to vegetarianism, I'm not sure what the figures are but I suspect it's not as big as you think and very much depends on where you live and what socio-economic category your peers fit in to. My personal experience from my circle of peers is that a very small % of them have switched to vegan/vegetarianism and this is pretty much exclusively for perceived health reasons, not for animal welfare or climate change etc. reasons, so for that group they would absolutely not be interested in cultured meat. For this to be successful it needs to demonstrate that it's pretty much the same or better taste/texture etc. as conventional meat and cheaper than the real equivalent. If on top of that it reduces emissions, then that would be the marketing trump card. They will definitely need something to counteract the frankenstein food criticism.