RE: Shorts increased again5 Nov 2025 15:40
BnS - "I do not however want to read another bloody 'macro economic headwinds' statement!"
Yes, this is a flipping tiresome message and meant for ar*se covering when you can't execute because your key tech clients are cutting marketing opex spend big time in favour AI capex. The market has started to punish some big spenders like Meta, but the hyperscalers are still cracking on with the spend. Could that trend ease up a bit and opex comes back a bit more in relation to capex - that's probably a 2026 question, however even without that happening, numble tech focused players like S4 are in a far better spot than the likes of the Dinosaur, WPP. Cindy Rose, their CEO, knows as much and is trying to pivot more towards what S4 is doing now, but they're a good 2 year ago and in this rapidly changing market, that's a lifetime.
Advantage S4, and if SMS and his team can pull off this move away from Tech clients to other sectors, then we can all be thankful to them. We'll see plenty more returms when lower inflation growth does returm to the US economy in 2026.