RE: S4 Capital backs outlook despite increasingly challenging ad market5 Jun 2026 20:41
@1pencil - the tea leaves, I suggest, are very obvious to see. The pumping targets for S4 on this board aside, what will truly move the needle for S4 to outperform and break out to £1+ highs, even if it means that we have to endure a short term bubble burst when the AI Capex cycle eventually breaks, is just that - the AI capex bubble needs to burst. This BS capex spend will not result in the ROI that the hyperscalers and every other dumbo are hoping to earn.
That's the only scenario when capital moves from Capex to Opex, and that's what it'll truly take to marketing spend to come back robustly in the US. And that's will take us to multi-year highs!!! That's my strong opinion. ;-)