RE: SAGA a Brief History. 1951 - 2020.26 Jul 2022 22:12
Thanks guys.
Updated brief history below - any glaring errors or anything anyone wishes to add please let me know!
Cheers.
SAGA a Brief History. 1951 - 2022.
- 1951. Founded by Sidney De Haan.
- 1984. Passed to his son Roger after his father's retirement.
- 1990. Took Private by Roger.
- 2004. Sold to his Management for £1.35bn.
- 2014. IPO with an over inflated Share Price of £1.85 (£2.1bn Mcap).
- 2017 RNS. Profit warning.
- 2019 RNS. Results showing a huge loss.
- Jan 2020. Covid.
- March 2020. Travel business suspended operations.
- April 2020. Losses were caused by Impairment of Goodwill and the Management losing its way. Covid created the perfect storm resulting in the Company losing 95% of its value.
- Early? 2020. Arrival of new ocean cruise ship Spirit of Discovery.
- Sept 2020. Arrival of new ocean cruise ship Spirit of Adventure.
- Oct 2020. Prompted by a failed PE bid of 33p (Old money) valuing the Company at roughly £370m Sir Roger on his white stallion re-entered the affray and came up with the following 5 point rescue plan :-
1. Rejoining the board as Chairman & implementing a new strategy for sustainable growth & profitability. All other directors also taking up pro-rata entitlements.
2. Share DILUTION at a rate of 5 new shares for every 9 existing to raise £140m (net) swiftly followed by a 1 for 15 share CONSOLIDATION.
3. Paying off the full £40M drawn on the revolving credit facility (RCF) along with £64M of an existing £134M loan and extending the balance of £70m to May 2023. Available cash £36m.
4. £100m undrawn revolving credit facility remaining available until May 2023.
5. Investing £100m of his own cash in the fund raise at a premium (£2.78) to retail share price.
- June 2021. Resumed Cruise Operations.
- Late 2021. Arrival of new River Cruise ship Spirit of the Rhine.
- March 2022. Arrival of new River Cruise ship Spirit of the Danube joining its sister ship, Spirit of the Rhine.
- June 2022. Restarted repayments of ship debt.
- Additional notes:-
July 2021 issue of a new five-year £250.0m bond2 (due 2026) and use of the proceeds to repay the balance of £70.0m term loan (point 3 above) and £100.0m off the existing £250m bond1 due 2024. The remainder of the new bond2 (£76m after costs) held as available Cash.
31 Jan 2022, net debt was £729.0m, £31.2m lower than at Jan 2021. Available Cash £186.6m, and an undrawn revolving credit facility of £100.0m.
June 2022, simplified revolving credit facility with reduction in commitment from £100m to £50m.
- Cash 'burn' for the Travel businesses during Covid when both ships were confined to dock was £5.9m per month.
- Two mid size cruise ships, each capable of generating £40m EBITDA per year (£80m pa total).
- Mainly over 50's customer base, with strong loyalty, & fastest growing & most wealthy component of the population.
Cont’d