Member Info for roleybirkin

Admix Ltd

Admix is an advertising platform for AR/VR developers. The company is based in London and is led by Samuel Huber as CEO, Joe Bachle-Morris as COO and Mark Rich as CTO. Technically Admix has developed what is called a Supply-Side Platform (SSP) which enables developers to monetize their content by creating, managing and sell advertising inventory.

Admix enables, for the first time, VR/AR inventory to become immediately available to thousands of advertisers connected to the existing ecosystem, which provides VR/AR developers with instant revenue. Admix does this by establishing connections to major Demand-Side Platforms (DSP) such as Pubmatic who then in turn connect to Advertisers.

Sure Valley invested $500,000 at a pre-money of $5,000,000 for a shareholding of 7% fully diluted in the business, with a right in the investment docs to get to 10% at the next round should Sure Valley choose to. The deal closed on the 21st of November 2018. Admix is seeing revenue growth of 50% month on month across the last quarter; by year end annual run rate is forecast to be $1.5M.

The 'Fill rate' a key metric hit a high of 16.6% in Q2 20. To support its growth the company completed a Series A round on the 31st of March, raising $6.25 million with a pre-money valuation of $22,500,000 million, a substantial uplift on our original investment. The investment round was led by Force over Mass investing $4m with participation from Speedinvest investing $450k and SVV investing $535k.

£10.40....
Consolidating until the market has further understanding that the products and service are multi year.

ShaunP, I have been a director of over 20 companies most with credit cards and have never been asked to sign off a floating charge?

Hi Wilson, the market will unlikely know how long the pair have been talking so could have been in the making for months. May even be a Letter of Intent signed and DD started may never know.
The upshot, though, is that the Board have to listen should other offers some there way and they may solicit the larger institutional holders.
I am involved in two acquisitions currently and it always surprises me how long the process takes to get to closing the deal. There is plenty of time for things to change.

take2games have launched a takeover discussion with Codemasters tabling a 485p bid for the company.

David, you need to do more research into how the markets trade, especially an AIM stock like Bids.

You are purely looking at SETS which is the London Stock Exchanges (LSE) flagship trading platform - Stock Exchange Electronic Trading Service...

The current price is indeed 5.70 - 6.10

BUT, most retail orders and institutional orders (if not outside Exchange Market Size or EMS) are traded on the Retail Service Provider (RSP) which is a service now owned and run by IRESS the Australian Exchange provider. The RSP was previously owned by the LSE entity Proquote and founded/managed by David Tibbetts (now running Web FG)

The current RSP price is:-
- No bid at all for any shares
- 5.768 offered in 100,000 shares

So the price is actually drifting off.

I wonder who bought that 312,500?

Lots of stock on offer for you Cheapsharesboy
No bid for any sellers though BUT
Lots of stock offered at 5.785

Still decent size offered at 5.84 if there are any takers.

Better day for Bids and about time too.

Nope. Plenty of stock on offer.
5.79 offered in 250,000...
5.708 bid for 100,000 also

Unusual day for Bids. Only buyers so far....
and just bids into the 11am auction.

You have to ask why they are selling in relative size and therefore what is it they know?

Good RNS this morning.
Interim dividend declared and a strong dividend policy announced going forward.
Excellent news.

UFO

Hi ismalia, unfortunately I am subject to a 'market sounding' and thus I am not in a position to comment.
I am checking now as to whether I am released from that market sounding.

Where it changes tred is when a brand like VW or BoohooMAN want a campaign across multiple games running at one time/period and they get a 'blended' rate.
I am guessing that VW and Boo may be paying 'test' rates around the £5 or £6 cpm level but the value to Bids is these campaigns can run for many months.
VW I gather was a three month campaign....
Boo seems to be an ongoing multi month campaign....
Great as this secures that 'recurring' revenue stream that all businesses are desperate to attain.

The RSP is showing:-
- 5.4111 bid for 350,000 - (bear in mind the MM just bought 250,000 at this price 5.4111)
- No offer at present - Your broker has to call the MM's for an offer - My guess is shares are on offer at 4.55 but the MMM's want to knowingly hold the offer down to solicit sellers.

I would like to think that TSI would take the rights. It is not too expensive a sum coming in a little below $100,000.

Hi tredcareful,
I am not an avid gammes player so have not played many of these games myself, but I watch bits and pieces on Twitch and Youtube.
That aside, I would argue that each game would be reviewed and potentially could be costed at different levels.
The example I gave on an introduction was priced at £15 cpm and that was for ads within FM20. For balance the company introduced had a good experience advertising on the pitch side hoardings at the Fulham play off semi final and for TV ads they paid £4.50 cpm. From that perspective they felt £15 com was too expensive but would have paid maybe £7 as a test campaign but it didn't happen.
To give another game example it is clear that RC20 will be priced differently and lower to brands that want to advertise in India and the sub continent. That said I would expect the cpm price raised for any brand wanting to advertise in the Cricket game but into UK based players.
So, in summary, I am agreeing with you in that pricing will take into account a number of factors and one will be how engaged the audience may be and also the time in which an advert can and will be displayed. (1 second is a common viewing timeframe but can be lower to count as an impression)
Finally, also be aware that some games, especially the bigger more named titles the publisher will ask and maybe get a retainer paid monthly or quarterly.
Hope that helps?

I thought the same, but the Grid numbers were given to me recently....
Dirt seems to be doing well and Dirt5 expected to be very popular.