Techmarket View17 May 2016 12:15
Video search and advertising technology provider Blinkx spent FY15 riding shifting sands as part of a necessary realignment in response to shifts within its market (see here for the background). As expected it showed up in the numbers, but so did its progress.
While total revenue for the year to March 31 2016 dropped to $167m from $215m and loss before tax rose from $25m to $94m, the Core programmatic products the company has bet the business on are moving in the right direction – and quickly. Core programmatic revenue saw a satisfying increase from $45m to $75m. However, revenue from other core products declined from $59m to $41m so while the total revenue for Core products was up to $116m, (from $103m), there is still work to be done.
The Core area of mobile, video and programmatic trading now represents 70% of total revenue and the RhythmOne platform is proving to be a real asset and capable of attracting the all important programmatic partners. In fact, Blinkx made substantial progress, signing up partners across the board. With the technology in place (with scope to grow), a large part of its success will come down to the volume and quality of its partners in what is a tough and volatile market. It also needs to continue its cost control, building on the $40m reduction in operating expenses achieved through the year in order to move back into (sustained) profitability.