RE: F1 sponsorship22 Oct 2023 21:03
Thanks found it.
Let’s hope he’s right.
“… First, and most importantly, the partnership should more than pay for itself. Here's why:
Myprotein:
1. Formula 1 has the biggest global audience of any sport, made ever more popular with younger fans by the recent success of the Netflix series, "Drive to Survive". It's a natural fit for the world’s No1 sport nutrition brand to partner with the world’s biggest sport.
2. The cost to Myprotein is a very small part of Myprotein’s annual marketing spend. And yet, we expect to deliver global awareness that is impossible to match through other channels, as well as incremental sales the exposure delivers.
3. The recent Myprotein rebrand will now be launched into full view, accelerating brand awareness in households across the world….”