RNS : Kestrel continue to buy TIG1 Oct 2024 14:42
Encouraging to see Kestrel buying more. They now own a whopping 25.9%.
Zeus's most recent quarterly Software and Services review had some interesting mentions re TIG:
"Deep dive – privacy trends and third-party cookies Due to consumer, regulatory and technology trends, leading brands are increasingly prioritising consumer privacy in their corporate engagements and avoiding third-party data and cookies. These trends represent a rising challenge to advertisers and brands that are trying to their target products, services and digital advertising strategy to better engage consumers. As a result, we expect brands and advertisers to spend more on digital advertising and marketing software products that do not depend on third-party data.
Privacy-first advertising products include contextual advertising, native advertising, influencer and content marketing, cohort-based advertising, consent-based advertising, email marketing, and advertising with niche publishers. Software solutions that may see greater investments include customer data and engagement solutions that collect and leverage first-party data such as customer data platforms (CDP) and data integration and analytics solutions to enrich first-party data.
For example, the global contextual advertising market is expected to grow 13.3% CAGR 2023-2033 from $195bn in 2023 to $468bn by 2030, according to Grand View Research, and the CDP market is expected to grow 39.9% CAGR 2024-2028 from $7.4bn in 2024 to $28.2bn in 2028, according to MarketsAndMarkets. Well positioned digital advertising solutions companies include Silver Bullet, Team Internet, Pulsar Group, Dianomi and Nexxen. Well-positioned software solutions companies include SysGroup, DotDigital, Celebrus, Ebiquity and Eagle Eye."
"Despite the rapid growth and large potential of privacy-focused advertising and software solutions, the market is immature and highly fragmented into mostly point solution providers. As brands, agencies and enterprises invest more in these solutions, we believe vendors with broader solutions and scale will become better positioned. Therefore, we see the opportunity for market consolidation and believe Team Internet, SysGroup and Silver Bullet are well positioned."
"Impact on digital advertising – Growth markets and products
Without third-party cookies, advertisers will find it harder to gather data to personalise ads and measure the return on their ad spend (ROAS). To maintain the effectiveness of digital advertising, we believe advertisers will spend more on the digital advertising and marketing that does not depend on third party data. Such advertising products and respective companies providing these include:
Targeted content creation These companies attract niche audiences and have deep firstparty knowledge of their buying intentions. Some publishers may negotiate direct deals with advertisers in addition to using automated ad exchanges (me - here TIG are included as an exemplar)."