Member Info for Retireby40

Firstly our technology and platform will be at the heart of everything we do in the year ahead - it is vital we press on and further refine our infrastructure to allow it to be effectively 'plugged' into our partners' platforms and the entire ad buying and delivery ecosystem.

Secondly, to support this drive for scale, we will further ramp up automation. Improved automation will transform the scale, precision and speed at which Mirriad and our partners look at and plan inventory; decide on the insertion opportunities; process in-content ads, eventually in multiple variations; and track delivery and results for the purpose of optimisation.

This is particularly true for our expansion into the music sector and other content areas where Mirriad is in charge of the inventory transaction. New levels of data intelligence, automation and integration will be the pivot into a scaled media proposition. We have a great technical team that we are supplementing with strategic hires. The addition of an experienced new CTO, Philip Mattimoe, at the start of this year is the latest piece in our technology jigsaw.

US sales

Finally, we must drive more sales in the US in particular. We have added to our US sales capability and this will improve our ability to stimulate direct demand. Alongside this, we will continue to seek opportunities in sectors like music to realise growth potential in our expanding addressable markets.

Our technology is patent-protected and industry-defining. With strong fundamentals now in place, I look forward to sharing more detailed updates in this area throughout, what I believe will be, another exciting year for Mirriad. The advertising and media industries are going through times of profound change. From the shift to more streaming services to the sunsetting of the cookie, engaging with consumers needs a new approach and formula. In-content advertising and contextual targeting are the keys to a new era, and the continuous improvements in our protected and awarded technology, as well as the integration with the ecosystem, will ultimately drive the mass adoption of the new format that Mirriad is leading with.

It gapped up on RNS so great to close the gap before moving higher still. Onwards and upwards.

https://www.yellowstoneadvisory.com/post/a-mirriad-of-growing-revenue-opportunities

More content in link above but a snippet re possibly revs below.
Looking at some specific events recently Stephan highlighted the signing of a contract with a major US streaming company, that has a number of platforms. This is two year commercial agreement with the first four programs being prepared for advertising inventory and the first campaign running in December. There are seven major streaming platforms in the US (Disney, CBS, Viacom, ATT Warner, Comcast NBC, Netflix and Amazon) and all are targets for Mirriad. The expectation is now that one of these majors has signed the domino effect will see a number following them soon. They are in very good discussions with 3 companies and hope to sign one of these in the next 6 months. In terms on monetary value of the contract already signed Stephan indicated they generated advertising revenues of $7bn and that the Mirriad target was 0.2-0.3 percent in the first year and then double this by the second or third year. This would translate into revenues of $14m at the lower end of that target. The first campaign in December has already been sold and is from a large cereal manufacturer.
Looking at China they are very pleased with the progress at Tencent. Mirriad is now a key part of the advertising offer that is sold by the Tencent sales team and over 50 advertisers have been signed up this year. Tencent now talk about in content advertising just like they talk about other advertising opportunities to their brand customers and see Mirriad as a key partner in developing this revenue stream over the coming years
have been signed up this year. Tencent now talk about in content advertising just like they talk about other advertising opportunities to their brand customers and see Mirriad as a key partner in developing this revenue stream over the coming years

This is looking very promising and hopefully shares going into sticky hands. Onwards and upwards.

The saint on advfn-

It's also our first major advertiser for Music Alliance, who's going to refuse a little extra income from Pepsi and associated brands of course.

There's another major advertiser to show its hand yet, this will surely speed up that process plus other brands who were perhaps on the sidelines.

Today's RNS has gone amiss by the market, they might not be shouting telephone numbers as yet but this is scaling at a rapid pace now, live sports this year too.

Mdchand on lse -

Yep - I agree it must be PepsiCo.

The marketing dive report stated the following

"One of the bigger challenges of working with a partner like Mirriad is they're still a nascent technology and they need help building out their content slate," Brady said. "They were able to bring to us the relationship that they had built with Univision, but as we look to continue to scale this, we've brought and made those relationship connections with some of our bigger partners."

Which ties in with the RNS.

Imagine Pepsico come knocking at Netflix / Amazon saying hey we want to product place pepsi on your platform - do you really think either is going to say no?

The more I think about this, the better the RNS gets. I think the market has yet to fully price in this announcement or long term implications but they are potentially huge for Pepsi and all of Pepsi's main competitors who will be forced to compete on these platforms - which can only mean more demand for Mirriad.

Let's hope they can scale and don't get taken out too cheaply.

ps Pepsi spent $3bn on advertising last year.....

And finncap not happy at all so no longer on the book. Can’t blame them being upset, they know where this is headed.

To the week. The podcast clearly went down very well. Good to see. Hopefully Me 50k doesn’t start dumping and we can sustain the rise.

"PepsiCo tested the Mirriad concept on eight Univision telenovelas, according to Brady, initially focusing on the Pepsi brand before broadening use cases to Quaker, Lay's and Mountain Dew. The company is now in discussions to bring Mirriad's tech to its Latin American and European markets."

https://www.marketingdive.com/news/how-pepsico-leverages-startup-expertise-to-keep-pace-with-digital-tech-tren/598507/

Possibly. It was bizarre they advertised in The Sun before the app was launched. Now the app is available not a lot going on. I believe there would be social media influencers involved not very quiet so far.

A photograph, not scientific at all and not a patch on skintrustclub. I thought our marketing would’ve kicked in, we have 41 follows on Instagram and 130 on twitter (most will be staff and shareholders) which is poor at best.

Yeah nice find trillsg.

A shame mr 50,000 rears his head every time able to get it away. Hopefully they’ll clear H1 as it’s stopping any sustained rise and I’m sure would-be buyers.

National network, wow. Illustrates the huge potential.

HK IPO was a ridiculous statement and amateurish at this stage when we’re still negotiating. Even if it might be on the table in the future throwing that out there now is Gerry all over. I agree £10m will be smashed and we should actually exceed 127% which will be circa £14m.

Hopefully we start to see some KPIs introduced in the annual report and start behaving like a medium sized business rather than a minnow. We have every right to punch above our weight and behave like a larger PLC.

I agree with the sentiment, solid foundations being laid for sustained growth. Just pointing out the share price has stagnated for a while (since Gerry’s AGM pump) as the market wants to see revenue now and not jam tomorrow.

I believe now more than ever and hope we get a detailed update with the FY20 results. Weird we’ve had no real update on labskin like last year, once you do that you’re creating an expectation. Again, basics.

Anyway, am confident, more so than ever but wanna see where we are now order-wise and hopefully an uplift in forecast as £10m revenue is priced in so we need to exceed to get movement in the share price.

Onwards and upwards!

Clearly the recent RNSs are really encouraging snd laying even more solid foundations for sustained growth. The share price stagnation is because the market wants to see some solid news on revenue. Yes we know we have £3.6m from MWG which is great and add to the revenue last year is £8m so we are only forecasting £2m more revenue (MWG not really included in last year’s DVRG revenue).

Last year in March we were told labskin had £2m in confirmed orders (of which circa £1m was realised in H1 so H2 was superb) and we know we did £2.4m in revenue on Q4 so why not update on labskin like last year? That would get this moving as I’m sure we could see £4m in orders if not more. Anyway, IMO the market wants to see the progress has continued and an uplift in the £10m which has been proved in (as Myles McNultey pointed out). Hopefully we get an update on labskin in the FY20 RNS and an uplift in the forecast which with MWG revenue is a 64% (organic) increase not 127% as they stated.

I’m not moaning as am not a trader and holding long term just answering re flat share price and low volume.

I think H2 will be massive but hope we get some meat on the bones beforehand.

We have waited this long and IMO we will have the best test there is and easy sampling method and will sell all we can produce here and overseas. I still believe the real money maker will be in licensing snd OEMs and that will be overseas. We know Mologic started stability testing which is the final piece of the jigsaw and once that’s completed in the coming days we’ll hear of it with CE mark (likely Mologic while we wait for BSI and our accreditation) and contracts. Chill.

Has anyone had a report? Gerry didn’t mention recommendations just to suggest going to a dermatologist. I suspect just an oversight, hope so!

See 22 Nov 2019 RNS -

RAWTest Opportunities:

-- With 20 species of Listeria bacterium, every public building including hospitals, hotels, conference halls and senior citizen nursing homes are at risk of contamination

-- Remote detection and analysis of malaria in blood in third world-countries and for military use

-- In-line milking machines could detect mastitis in a single cow, enabling instant action to eliminate contamination with a dairy herd milk collection

-- Early warning system in fermentation processes for ethanol, alcohol and wine producers at risk of bacterial hazard to improve consumer safety, shelf-life stability and longevity

I’m not taking the **** but I haven’t seen him/her post snd if anyone knows him/her make sure they’re okay. Lots Of posting before this morning’s shocker.

Where’s Starknight this morning? Telling everyone to buy shares as the CEO was dumping. Not sure who’s worse. Massive red flag. No selling for a primary house sale and dumps nearly half his stock. He’s a disgrace and not fit for CEO. Suckers in PIs to absorb his dump.