RE: 10.97 million units29 Feb 2020 09:43
Shares
I think what SEE says for public consumption is just that, for public consumption. What SEE thinks /says in private might vary significantly to the public utterings.
As it will be in 2022, I think a market analyst is better to analyse the market share. Colin Barnden at the CMD who stated 40/45% market share for SEE and the rest split between the rest. Those market shares don't tell the whole story though as the split is safety/convenience (and what has Semicast reiterated recently?) and come 2024 onwards and increasing legislation elsewhere that 40/45% is likely to increase and probably exceed private projections.
The simple truth of the matter is only SEE does what SEE does and as S2020 intimated OEMs, despite some unwritten code, will be drawn to SEE.
SEYE is best of the rest at the moment but even it knows it will struggle with basic NCAP, there is that chasm between SEE and the rest. SEYE is a good example of what happens when OEMs choose a Tier 2 (under different circumstances) and believe if it puts some engineering resources into something, it can round a square peg. The result? A number, up to 20, of missing (SEYE says delayed) models. Some of these delays have been so long some may wonder whether they have been cancelled.
As for Eyesight, the contract was not for one of the Big 3, read the wording, think new.