Tough decisions need to be made when improving profitability. My guess is ASOS are about to do the same thing. What's the point of having customers if they are costing you money?
Chill LD, this is not over yet. You think Kamani snr is going to roll over and let his baby turn to nothing before his eyes? You think Big Mike is going to let his massive holding here dissapear without intervention?
AO has stuck under the covers compared to BOO, ASOS and THG these 3 have been heavily targeted by shorts. Hopefully, they will move on to another target at these bargain basement lows.