RE: US warehouse11 Sep 2024 12:30
Commenting, Katie Cousins, analyst at Shore Capital said: “We have previously noted the Group’s struggle to gain traction in the US despite investing to grow market share and improve delivery times for consumers. To us, the change short life of the US warehouse (previously stated as a key pillar of growth for BOO) is concerning, highlighting a naivety of the American market, along with a waste of time and resources. However, Boohoo remains committed to broadening its product offering in the US, noting that orders will now be fulfilled by the automated UK DC in Sheffield.
“A tough US market is something that was also apparent in ASOS’ updates, and is an area we struggle to have confidence in for either Group’s growth strategy.”
Can't see anything regarding a £5m cost???