RE: 25 v 2427 Aug 2025 10:47
Interesting take from an accountant on Linkein.
This played out exactly how I said it would.
> In my view - The Pretty Little Thing rebrand was never about creating premium product lines to unlock growth. It was an accountancy move to justify writing down the financial value of stock against 12,000 Skus.
https://lnkd.in/eYer5qDA
> Also in my view - the follow up action to make Debenhams the master brand and Boohoo & PLT sub-brands within the group wasn't because Debenhams was the headline brand that had a successful turnaround and was achieving growth (as its often communicated) but rather to create the opportunity to sell PLT.
https://lnkd.in/eNZ_smBw?
Debenhams Group also owns; Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, and Burton.
If the group wanted to offload a brand in order to streamline the business then strategically the best move, right now, would be to offload Karen Millen, Oasis or Warehouse.
Topshop is making a come back and there will be a bunch of investment companies that would be interested in buying a "90s high-street fashion retailer" with the goal of relaunching back onto the high street in the same way that Topshop are making a comeback.
Boohoo acquired the online business and IP rights of Karen Millen and Coast for £18.2 million in 2019. As a comparison - Boohoo purchased the remaining 34% of PLT in May 2020 for circa £270 million.
If the group was serious about the PLT rebrand (which only went live March 2025) then they would hold onto brand for longer because it takes longer than 5 months to see the value of a rebrand.