Commercialisation and Strategic Focus16 Apr 2026 11:26
"GENinCode’s US commercialisation strategy includes a targeted engagement plan focused on the top 250 US physicians in lipidology and preventive cardiology. The Company is also building partnerships with key opinion leaders (KOLs) and major institutions, supported by education programmes and the SITAB portal.
Service-based testing is expanding across institutions, community clinics, and executive health settings. In addition, commercial payer discussions are progressing, focusing on benefits investigation and securing out-of-network coverage.
The Company has now successfully onboarded over 48 top-tier institutional sites (up from 20 in 2024), mainly for the use of LIPID inCode with adoption expected to grow further following CARDIO inCode-Score FDA approval and insurance coverage. The Total Addressable Market (TAM) for CiC-Score is estimated at $10.5 billion, with a Serviceable Available Market (SAM) of $4.5 billion. Initial market scoping indicates an addressable patient pool of 21 million, with 8.5 million likely to be prescribed CiC-Score if covered by insurance.
In December, the Company announced a commercial agreement with Sohin Genetics in Mexico to distribute its CARDIO inCode-Score® Polygenic Risk Score test. Sohin Genetics will promote and market the test across its network of hospitals and clinics, leveraging GENinCode’s SITAB international reporting system."