Pivotal Point7 Feb 2018 09:24
All the following taken from Half year report- the clues are there!!
At 30 September 2017, including both short- and long-term deposits, the business had access to INR 802.9m / GBP9.16m (30 September 2016: INR 667.9m /GBP7.74m) for the purposes of funding the business. The funds are held in term deposits or current accounts, mainly in India. Additionally, GBP5.90m (INR 516.8m) of marketing funds have been prepaid to secure significantly reduced media rates, and been recorded in the Statement of Financial Position under "Trade receivables, other receivables, prepayments and other assets".
Year on year Trading Margin has been improved from 2% to 18%
With modest additional marketing spend, the important month of November delivered a significant year on year improvement across key metrics, with Sales up by 17% to GBP1.7m and website traffic up 43%.