RE: Time to buy in or not ?9 Jan 2018 11:48
Basically poor results because of Demonetisation & Goods Service Tax GST introduced in India, together with future funding concerns caused a massive overreaction. There has been a big bounce in the e commerce sector since, even KOOVS have acknowledged this.
With modest additional marketing spend, the important month of November delivered a significant year on year improvement across key metrics, with Sales up by 17% to GBP 1.7m and website traffic up 43%.
Hopefully, once funding is sorted out, marketing spend can continue & Koovs can move forward.