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Interesting to see Koovs piloting in The Middle east via Amazon owned Souq.com & in the UK via SimplyBe.com I gather that they are looking at Asia Pacific too. I'm wondering if it will be Singapore & Malaysia next. Personally I think that they have too many plates spinning & should concentrate on India, but I do like the connection with Amazon!

In our range of values for Koovs, including GBP50m of new equity (assumed to be raised at 25p per share), using a 35x EBITDA multiple on Dec-22 estimated EBITDA of �31m (i.e. a very conservative discount on our GBP 49m forecast for FY23), we derive a value of GBP1,089m in Dec-22, which equates to GBP357m today or 90p per share. In other words, there is very substantial upside from the current share price and then 25% compound growth to look forward to. The risks are, however, significant. http://www.hardmanandco.com/docs/default-source/company-docs/koovs-plc-documents/01.03.18-poised-to-clean-up-the-emerging-asos-of-india.pdf

http://www.koovs.com/corporate/ With this as a backdrop, e-commerce, lifestyle and online western fashion are sectors that are gathering significant pace with e-tail forecast to grow 300% to $60bn by 2020, Online Lifestyle up 400% to $15bn and Online Western Fashion up 500% to $3bn in the same time frame. Koovs target youth market in India is technology savvy and avid smartphone users � living life on the go. Over 75% of Koovs traffic and transactions are delivered via our app and mobile site. Growth supported by operational efficiency and highly effective marketing. Our aim is to increase Koovs� share of the youth fashion market from 4% to over 10% by 2020. To do this we will continue to invest in strong, targeted and efficient marketing campaigns. � Registered customer base 1.8m � Active customers (purchased last 12 months) 0.5m

http://www.koovs.com/corporate/ Koovs is a leader in engagement through editorial lifestyle content and social media. With 1.9 million Facebook followers and 500,000 Instagram, Koovs� Facebook engagement is 3x higher than the nearest competitor (Meltwater). Koovs.com was also voted Favourite Favourite Portal for Youth by the Global Youth Marketing forum 2017. Koovs website and APP are also rated top for �ease of use� (Redseer Consulting). Our focus remains on the considerable growth opportunity in our home market India. However, we have identified a number of territories with significant growth potential for partnerships including the Middle East, Asia-Pacific and the UK. Koovs is piloting projects with Amazon-owned SOUQ.com to launch the Koovs Private Label Collection in the Middle East in 2017 and has launched a capsule Koovs collection with SimplyBe, a power brand for NBrown in the UK. With a population of 1.3bn and 65% under the age of 35, India�s demographics position is compelling India is undergoing a digital transformation with $3bn government investment in fibre, $34bn in 4G mobile networks. In addition , the $16bn Digital India programme will transform the economy, with the aim to create a digital identity for every citizen. India is also adopting technology at a significant pace with 385 million people connected on broadband and over 250 million smartphone users in 2016 and predicted to rise by 40% and 60% respectively by 2020.

http://www.koovs.com/corporate/ India is the most exciting market in the world India is a market of young, aspirational and digitally savvy consumers � 65% of its 1.3 billion population is under 35 and India has the largest number of Facebook users in the world: 241m (vs. 240m in the US). In 2017, there were 470m people using broadband and over 299m smartphone users in India. These numbers are predicted to rise by 40% and 60% respectively by 2020. India is the largest democracy in the world with 7% � 8% annual GDP growth forecast for 2018-2022 (IMF). English is widely spoken, especially in business. The stability of its democratic government, the business infrastructure in place and its solid fundamentals make India an investible economy, which offers a significant upside to the Western markets. The Indian government has invested $3bn into fibre and $32bn into 4G mobile networks. Koovs is a leader in engagement through editorial lifestyle content and social media. With 1.9 million Facebook followers and 500,000 Instagram, Koovs� Facebook engagement is 3x higher than the nearest competitor (Meltwater). Koovs.com was also voted Favourite Favourite Portal for Youth by the Global Youth Marketing forum 2017. Koovs website and APP are also rated top for �ease of use� (Redseer Consulting).

The clue was when Director Nina Amin MBE of KPMG bought in last month at around 6p. She is GBP 15,000 up in a month. The clues are all there lol!

Hardly much of a pullback yesterday on lower volumes. Held up very well considering the recent rises. Expecting volumes to return today as most profit takers have now left. Watch the next leg up.

The prize, if it gets it right, is a billion-pound company and more. It is likely to be a bumpy, exciting ride but investors have the reassurance of a highly experienced management team in charge. http://www.hardmanandco.com/docs/default-source/company-docs/koovs-plc-documents/01.03.18-poised-to-clean-up-the-emerging-asos-of-india.pdf

Shopping online on mobile devices in particular, a trend that is growing worldwide, seems to have reached a very promising course in India. As smartphone users are expected to amount to 650 million by 2019, leading names in e-commerce state that mobile e-commerce generates almost 70% of their overall profits. In fact, India has surpassed the US and is currently second only to China in terms of smartphones being sold globally. If you combine that with the fact that 25 million new users get online every year, it is no surprise that India recorded more than 450 million internet users in 2016, which helps boost online sales

India Success Story: E Commerce Booming as India Becomes Frontrunner in Online Shopping Growth Indias place in the global economy seems to be getting stronger by the day. Not only are international companies more and more inclined to tap into Indias vast internal market, as the countrys population surpasses 1.3 billion people, but India also shows great flexibility in integrating market focus shifts as consumers adapt to technological developments. The latest figures show that e commerce in India is thriving but why is India such a prime example of e commerce success? Indian E Commerce Market Shows Highest Growth Rate Globally http://www.catchnews.com/business-news/india-success-story-e-commerce-booming-as-india-becomes-frontrunner-in-online-shopping-growth-108994.html India has really taken its place among e-commerce markets worldwide, as online commerce is the country�s fastest-growing sector, reaching a 51% annual growth rate � the highest across the globe. E commerce is estimated to catapult from $30 billion in 2016 to four times that size in 2020, reaching $120 billion in value. Online retail, in particular, is demonstrating an 11% CAGR and is projected to amount to $1 trillion in value by 2020. The demonetization of the Indian economy that was announced and carried out by the government in November 2016 also led to consumers becoming more familiar with digital payment, which has eclipsed Cash on Delivery (up till then accounting for 45% of online payments) and helped propel e-commerce further.

Valuation: Conventional valuation metrics are unhelpful. We take our forecast EBITDA for Dec 22, apply a Boohoo /ASOS multiple and discount the value back to today. Even at a 25% discount, the EV comes out at �357m including the funds to be raised. The current price is a poor indicator of the inherent value.

Basically, this is priced to fail with no funding. Lord Alli putting in GBP 1.5 million confirms his convictions, belief & confidence in the future of Koovs. As far as I am concerned, funding is nearly done, risk has been virtually eliminated & that is why I have been adding at these low levels. Somebody is accumulating large amounts here. I wonder who?.......

From the Hardman & Co analysis Investment summary: Before the new capital is raised, Koovs is a short-dated call option on the financing happening. Once the money is raised, it is an exciting way to play the last big world market to move online. The prize, if it gets it right, is a billion-pound company and more. It is likely to be a bumpy, exciting ride but investors have the reassurance of a highly experienced management team in charge. http://www.hardmanandco.com/docs/default-source/company-docs/koovs-plc-documents/01.03.18-poised-to-clean-up-the-emerging-asos-of-india.pdf

I understand that the character who had a short open has just had a margin call & blown up another spread betting account lol! Small sells, then big buys- obvious stake builsing going on here!

Chairman Lord Waheed Alli is holding out for the best deal for himself (largest shareholder) & other shareholders. I believe that he has the Venture Capitalists/ Investors on board, but they want funding on their terms. I don't really blame them, as the ball is really in their court. Can we all have a sensible discussion on what we think their terms are? Obviously they will want as much of the company as possible (more dilution). A change in the current management? JV perhaps? Whatever the terms, this delay is only damaging the business short term.

The 240,000 BUY that showed up after hours explains the tick up yesterday afternoon. Interesting to see small sells all day followed by decent Buys.

Very risky to have a short open now, especially if the trading update shows that they performed slightly better than anticipated. Or if margins have improved somewhat. I honestly can not believe that Lord Alli has not sacked the CEO Mary Turner. I can believe that she hasn't resigned. Would not expect that from her, as she wears rose tinted spectacles.

Not the best of news, but shows what can happen with this illiquid share if funding is announced. Yes it looks like another delay, but Chairman Lord Alli wouldn't throw away GBP 1.5 MILLION if he was not confident. There are obvious sticking points. I would not be surprised if potential new Investors want rid of current CEO Mary Turner, who has been a complete & utter failure. A trading update this month will coincide with the loan from the Chairman. Koovs will be out of it's 'closed' period, so hoping that some more directors put their money where their mouths are, especially Mary Turner who talks the talk, but can't walk the walk.

The Large trade of 536,904 shares at 9.25p was very interesting. I doubt it was from a Director as according to Hardman & Co, there will be a trading update this month, so I believe we are in a 'closed' period. An interesting few weeks ahead.....

About Hardman & Co: For the past 21 years Hardman has been producing specialist research designed to improve investors' understanding of companies, sectors, industries and investment securities. Our analysts are highly experienced in their sectors, and have often been highly rated by professional investors for their knowledge. Our focus is to raise companies' profiles across the UK and abroad with outstanding research, investor engagement programmes and advisory services.