Taapsee Pannu RNS21 Jun 2018 11:05
Looks like I was spot on!
Koovs PLC Koovs partners with Bollywood icon Taapsee Pannu
High Profile social media campaigns driving exceptional reach and engagement
London, New Delhi, Rome: Today, Bollywood icon Taapsee Pannu debuts a new social media fashion collaboration with Koovs, the leading western fashion brand for stylish, aspirational 20-somethings in India. Pannu, a high-profile film star in India who has 17 million followers across social media platforms, is currently shooting her latest film co-produced by global star and film mogul Shah Rukh Khan, in Scotland.
Taapsee X Koovs campaign will comprise of her travel diaries from Italy's capital. This is the latest in a series of highly successful social media campaigns with celebrities by KOOVS that have to date reached a total social media audience of over 140 million and gained engagement with six million Koovs followers and fans of the stars. In the last three months across these campaigns, Koovs has achieved as high as 80% engagement with its social media audience, regularly double that of its nearest competitor.
Mary Turner, CEO of Koovs said: "In May Redseer Consulting reported that 58% of customers surveyed cited social media as the most influential factor in their fashion choices. So, we are very fortunate that these iconic young stars want to collaborate with our brand to bring fashion and fun from a global stage to their fans and followers."