Social commerce clicks with new age4 Jul 2018 10:54
When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.
Two hundred minutes. That’s the average time spent per day by mobile internet users and it’s expected that a whopping 370 million active social media users will be present in India by 2022. When such a massive number of internet users are taken over by social media, its little wonder that social commerce is evolving as the latest trend in retail sector, writes Shwetha Satyanarayan.
According to a NASSCOM survey, fashion, consumer healthcare, baby products, food and beverage industry, financial services, beauty, personal care and women care are the key categories which are gaining prominence through social media.
https://www.indianretailer.com/article/whats-hot/trends/Social-commerce-clicks-with-new-age-buyers.a6132/