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Oh & don't even get me started on the Koovs commissioned Hardman & Co analysis by Jason Streets. They blatantly alluded to a placing at 25p, well off the actual 10p/15p placing. Valuing the company at £300 million when fully funded!!! The Peel Hunt debacle, the list goes on & on. Not informing the market of Director Robert Bready's departure for 3 months etc etc. I have compiled a list for the FCA.
The CEO MARY TURNER & CFO ROBERT PURSELL are not fit to run a listed company.

HH, there were other sharp movements that I wasn't happy with, but I wore rose tinted specs at the time, was naïve & believed all the crap & waffle that was spouted by them. They don't even bother replying to emails now.
Something has not been right for several weeks. They are hiding something from the market & shareholders.
Us little guys are always the last to know & we only get to know a fraction of what is going on. AIM is full of crooks & thats why the FCA is around.

I believe that Market Abuse has occurred. Something not right with the collapse of the share price on a daily basis over the last several weeks prior to the results with not a word from Koovs. They refused to comment. I believe that someone in or connected to Koovs has leaked information prior to the poor results being published.
Now I can't prove this, but will be contacting the FCA. If anybody else wants to....

To confidentially report to our whistleblowing team that a firm or individual is involved in market abuse or other wrongdoing, email whistle@fca.org.uk or call 020 7066 9200. Find out more about whistleblowing.
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Consumers concerned about market abuse or with other related queries can call 0800 111 6768 (freephone) or see other ways to contact us.
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Sosander vs Boohoo vs Asos vs Koovs

A great comparison by stampylong trader.

Their (Sosander) youtube channel has 4 subscribers. Boohoo 9.6K Asos - 85K Koovs - 487K! --- Some upside to investing in this area of social media I think going forward. Although sales won't come from their channels, more so from popular instagram influencers which might have 100K+ followers and a popular youtube channel. Koovs has nearly 1/2 million subscribers, but isn't even close to what ASOS is achieving. It's just a seed of possible growth. --- A quick search in youtube for "sosandar haul" doesn't yield a lot right now (try variants of BOOHOO Haul etc), but this could gather momentum quickly. The top result is this video https://www.youtube.com/watch?v=uJy1wyrs1Z8 She does feature one sosandar product in the description, item No4 the Faux Snake Boots, and this is the right demographic too. These are the influencers that SOS needs on board [give them free items to review]! Plenty of potential here, definitively very very early days

Other "metrics" for the record. A simple engine search for retailer and the social media platform, and then you follow the result, and this gives you this data. It's something that we can all track.

Instagram followers

Sosandar 15K

Boohoo 4.6m

Asos 7.5m

Koovs - 488K

---

Facebook likes

Sosandar 52K
(53k followers)

Boohoo 2.8m
(2.7m followers)

Asos 5.7m
(5.6m followers)

Koovs 1.9m
(1.9m followers)

---

Twitter Followers

Sosandar 627

Boohoo 481k

Asos 1m

Koovs 41.8k

That is exactly why I have repeatedly called for her resignation- she is out of her depth in India. I cannot believe that FLFL agreed to leave her in post. She has been an absolute failure & one of the worst CEO's of any company that I have been involved with.
Good luck with getting any sort of reply from this lot......

As many on this thread are pretty new to Koovs & this is the first Preliminary report that they have read, I hope that you can concur with me with what I have written about the CEO MARY TURNER previously. The report is full of waffle & BS, trying to distract from poor figures. That is her forte. I actually fell for her crap a couple of years ago, her exaggerations of where the company actually was. She put back profits year after year.
As for a trading statement- forget it! It took them 9 months to release an absolute stinker last year. They were sitting on horrific numbers last year, but mislead the market & shareholders by withholding poor trading.
They then said they were in 'advanced negotiations' re funding for over a year as the share price collapsed from 50p to 5p.
Myself & other large longterm shareholders have expressed our concerns with her, CFO ROBERT PURSELL & CHAIRMAN LORD ALLI.
All we want is transparency & regular trading updates!!

The problem with Paul Scott is that he tries to value growth stocks using 'old skool metrics'. You just cannot do this, otherwise nobody will have ever invested early in the likes of Amazon, Apple, Facebook, ASOS, Uber, Tesla, Twitter etc etc. He lost over £35 million on paper selling out of ASOS too soon & that ghost has haunted him ever since. The ironic thing is he is massively invested now in Sosander, with a market cap exceeding Koovs, but with revenues of £1 million, tiny social media presence & a limited audience of middle aged women.
I'd rather have my money invested in the fastest growing major economy on Earth (8%), with a massively fast growing tech & fashion savvy shopper in a population of 1.3 Billion (average age 29), where the likes of Warren Buffet & all the above are clamouring to get a piece of the action.

That's two Bollywood superstars promoting Koovs in a few days. Kriti Kharbanda & Huma Quereshi.
Bollywood stars are worshipped like gods/ idols in India. The influence that they have over the public is astounding.
Bollywood is a religion!

Check out this Bollywood superstar strutting around in Koovs gear.
2.3 million followers on Instagram & 10 million followers on Facebook.
Koovs going in heavy on the promotion/ advertising & social media influence.

https://www.facebook.com/KritiOfficial
https://www.instagram.com/kriti.kharbanda/
https://www.instagram.com/p/BnLLCzoBUN6/?taken-by=koovsfashion

Thanks for the research gimmesunshine. What are those stats exactly for? Is it for the number of new app downloads in a period or usage etc?

He didn't even mention the deal makr that is Future Group headed by Kishore & Rakesh Biyani.
To be fair to Paul Scott, he is an accountant & only looks at numbers. Gets more right than wrong & knows what he is talking about.

Paul Scott @Paulypilot analysis

Koovs (LON:KOOV) - another year, another set of diabolical figures from this eCommerce fashion business, operating in India. It's been listed since Mar 2014, so there should have been some decent growth by now.

The figures announced today are for y/e 31 Mar 2018 - very late, mainly because the company has struggled once again to raise enough cash to keep going. A deal has been done to get advertising in India in return for a series of new share issues, which look like being highly dilutive.

Every year Koovs reports terrifically positive sounding narrative, prefacing diabolical actual numbers. This year's the same format. The way the numbers are reported is a bit complicated, because Koovs plc has to act as a wholesaler to Koovs.com, in order to circumvent Indian laws on foreign ownership - see the footnote to the table below, taken from today's results;

It's really not worth spending much time on this table, because however you look at it, the company's revenues are going down (lack of funding for marketing), and it generated a massive loss of £15.3m - considerably larger than website net sales of £9.6m.

Losses for early stage growth companies are acceptable if;

(a) Revenues are rising at triple-digit percentages year-on-year, and

(b) There is a strong gross margin (ideally 50%-ish) delivering great operational gearing.

Neither is the case with Koovs - revenues are actually now falling, a lot, at -25% in local currency for the year. And its gross margin of only 14% is just pathetic, although an improvement on the prior year's laughable 4% gross margin.

My opinion - as you can see from the figures, it's going nowhere fast, and burning through cash at an unsustainable rate.

The latest cobbled-together fundraising gives it a mixture of some cash, and free advertising in return for issuing lots of new shares. This means that, even if the growth does resume, existing shareholders are going to see dilution.

People like to punt on stories, rather than analysing the numbers. So the (now very tired) story that Koovs could become the Asos of India, is all very well - but the numbers say that it's a million miles away from

Of course, if sales & gross margins do start to shoot up, and costs drastically reduce, then this could yet become a successful business. I'm keeping an eye on it, because if the business does reach an inflection point where performance gathers momentum, then that would be the time to dive in and buy some shares.

Currently we're nowhere near such an inflection point, hence why, for me, the only logical stance is to consider Koovs uninvestable. If the facts change favourably in future, then I'll alter my stance on it. There are no emotions involved, it's just a question of crunching the numbers and forming a logical view based on those facts.

Not forgetting the £70 million Koovs have invested in the product, brand & technology over the last 4 years. With FLFL/ funding & the HT Media deal combined, KOOVS HAVE £45 MILLION working capital for the coming years!!

That bear trap caught loads out. A few day traders also pulled out this afternoon with their beer money profits.
Judging by many of the trades today including the 3 million trade, many new investors on board. A recent fundraise at 15p, Directors buying at 15p, fully funded, margins improving, losses reduced, Brand awareness improved from 15% to 21%, social media followers up to 2.4 million.
Best bit was pointed out on here by Spencer1983- HT Media will additionally invest IF REQUIRED BY THE COMPANY.
KOOVS SOUND VERY CONFIDENT WITH THAT STAEMENT

Very interesting trades today. Lots of huge sells at 10p- Institution must have reduced? Huge 20% intraday swing & nearly got my double digit rise right.
Interesting SETS auction price of 11.90p.
Most interesting was the late reported buy of 3,268,984 shares at 11.90p, explains the large jump at the 16.30 auction.

HeresHopin- I know, so embarrassing to read with someone with supposedly over 20 years trading lol! If it goes to 27p it is bullish & if it goes to 11p it is bearish etc. Lower lows, higher high blah, blah, blah.
Its like saying that when you flip a coin, it will either be heads or tails- that seems to be his investment strategy. The bigger picture is that he is here to clog the board. Knows very little about trading the markets & am in no doubt that he is one of the 95% of traders on AIM WHO CONSISTENTLY LOSE MONEY.

And what do you contribute to the board Mr Hindsight.com. You just clog up the board with your imaginary trading based on lower lows, higher highs BS. For someone who has been trading for 20 years, you know very little. Myself & others have had to correct/ teach you on many occasions, too many to list. You know nothing about Koovs, e comerce, growth stocks in a nascent sector or India. In fact you know even less about technical analysis, which you try & apply to illiquid AIM stocks with huge spreads.
With your expertise on technical analysis, try mixing it with the big boys on FOREX. You would be laughed out of the room!!

Yes Hereshopin, been watching all the live trades, topping up & doing dummy trades all morning. No doubt that all stop losses were hit at 10p.
Lots of weak traders bailed out this morning. Seen all these games before. My brokers were willing to take 250,000 tranches off me all morning, which told me all that I wanted to know. This WILL end up over double digits blue & is only the start...….