RE: Announcement Predictions13 Dec 2025 16:16
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Returning once again to the comparison between ITV and Warner Bros. Discovery. Although the scale of both businesses differs, they operate in similar markets and areas: linear television and streaming, as well as the production, distribution, and sale of created content. Warner Bros. has a large, but not dominant, share of the US market. ITV, on the other hand, is a European leader in English-language content, dynamically developing and selling its productions throughout the English-speaking world. It is also entering the Pan-American market, Asia, and wherever there is demand (often skillfully built by ITV). From the perspective of generated financial revenue, the scale of operations may not be comparable, but WBC alone is only a part of the market, while ITV already dominates its own, securing a leading position for at least the next five years thanks to signed contracts. Furthermore, the European market is a natural recipient of ITV's content. It's a coveted market for the American film, streaming, and advertising industries, and ITV is perfectly positioned to secure a significant share. After the acquisition of Warner Bros. Discovery, competition in the US, limited by regulators and the current government, will make further consolidation virtually impossible. Therefore, a wealthy Europe becomes a natural target, allowing companies to sell their product and take advantage of the local market. Business valuations in Europe are also at least half those in the US. All major players realize that this situation won't last forever, and consolidation of the European media market will result in increased revenues, lower costs, and, above all, an increase in valuations similar to the US value. Then there's the issue of listing location. If Europe doesn't improve valuations, companies will flock to the NYSE or NASDAC, where financial markets have higher valuations and greater liquidity. The only way to avoid this is through regulatory and tax issues, which, if changed, will attract capital. Politicians will decide, although they really have no choice. Returning to Warner Bros. Discovery. As recently as early 2025, their stock market share price was around $8. Since then, nothing extraordinary has happened to their profits. However, today the share price is around $30, and the initial offer (ridiculed by WBD) was less than half that amount. Some major analysts, much like we are talking about ITV at the moment, have slept through the valuation increase. I won't suggest why, although certain assessments come to mind. It's worth remembering that ITV also rejected one of those ridiculous takeover offers not so long ago, which some of the local trolls and idiots (who have no understanding of economics and are only hoping for a quick profit) first ridiculed (that the offer wouldn't happen) and then cried foul the rejection (in accordance with the principle that it doesn't matter how much you sell for or what happens next, as long as the ..