RE: Apple TV?4 Jan 2026 15:16
No offense, but acquiring a company simply because it has a similar name sounds a bit ridiculous. Regarding Apple and ITV, there are certainly many areas of synergy that would justify the purchase. However, none of us are in the heads of the people running this business, who are building long-term development strategies, defining expansion directions and market-wide forecasts, and are accountable to their own shareholders. That's why, whether it's SKY, Netflix, Apple, or anyone else, it's so difficult to predict ITV's future in this regard. I have no doubt, however, that it will happen, and time is currently working in ITV's favor, building its ever-increasing valuation. For now, considering the acquisition, the media business based on linear television seems like a significant burden for ITV. However, upcoming regulatory changes and the coming years in the advertising market seem promising in this regard. On the one hand, spinning off and selling this part of ITV today could be considered an advantage, but on the other, it could actually be a mistake, if only because of the current undervaluation, which doesn't include upcoming profits. As an ITV shareholder, I'm not interested in breaking up ITV at all costs, but rather in restoring its real market value, based on the achieved and projected profits for a company that performs well in the market. This is complemented by a regularly paid dividend and the assurance that the Management Board is doing a good job. I believe that the next two to three years should prove ITV shareholders right. The buzz surrounding this industry is growing, and it's also attracting increasing interest in ITV. More spectacular results are unlikely to be long in coming. The share price performance and trading volume seem to confirm that, unlike in 2022 and 2023, ITV shares are in capable hands.