RE: Modelling profits from the rapid LFT23 May 2020 13:50
Agreed Abraham, I tried psssing on this bonfire, but it’s smouldering too strongly.
The numbers are absolutely silly when you start thinking of potential, but it’s just that, potential. Yesterday we discussed airlines.
Let’s have a gander at retail.. Ocado ordered 100,000 tests and bear in mind it’s an online operation so less risky than others. They have about 15,000 employees. The retail industry in the uk only employs 2.9m. At the same ratio that’s 20m tests as an initial order for one industry. It’s mind boggling.
The other thing that’s missing from the below is the competition, they’ll turn up at some point. That’ll put pressure on margins, so I think the average selling price will fall fairly rapidly. The suggested RRP of £25 will also fall with multipacks, more than halve to companies and reduce further to govts. We might be left with a quid a test revenue. Still a huge amount.
After that mixed bag of waffle I’m not sure what my conclusion is other than margins will be squeezed, we’ll only have a proportion of the market but that the market will be so huge we’ll still earn silly amounts.
The important bit - If, and only if, the test works