RE: Cash call4 Jun 2020 23:26
We should know in a couple of weeks time how SB is going.
On 7 May, the AA said: "Over 4,500 new and existing members currently have Smart Breakdown and feedback to date has been very positive". However, with about 3.2m customers, that's not much better than 1 per 1,000 so far.
When the AA next update us, I'd like to see 1 per 100, ie around 30,000. Maybe that's asking too much, but even 10,000 would be encouraging at this relatively early stage. Assuming the £5 per month fee charged by the AA goes to TRAK, even that would give revenue of £0.6m p.a.