RE: Profit Warning Trading Update dated 16 December 20217 Feb 2022 09:47
Yes I think the end of year results will be poor. I think Boohoo will have known on 16 December 2021 that Christmas wasn't good hence why they did the profit warning trading update on 16 December and nothing further until beginning of March 2021.
CEOs have to make things sound better than they are, that's their job, hence why you need to read between the lines, think about when they released the trading update and the fact they're not releasing another until end of year results early March 2022.
They got their items wrong for Christmas 2021, too many dresses, what's that going to do to their stockpile plus the cost of too many dresses for them.
£70m net cash in the bank isn't a lot of money. £170m liquidity needs to be used for paying the bills.
High freight costs will easily eat into the £70m, a US court case that's going to cost at least £20m, raw material prices going up, wages going up, energy prices going up, inflation going up, interest rates going up, marketing expenditure, brand restructuring, Shein taking away the growth of the Boohoo label. Boohoo have a lot of work to do to trun this around and it's going to take years and not months to do it.
Boohoo have lost their credibility hence why no UK institutions are buying Boohoo shares.
Norway's sovereign oil fund buy shares in every listed company so buying Boohoo shares was simply one of the buys they'd make anyway.