Member Info for Peoplepower1

Boohoo need to use air freight to USA because they don't have a US Distribution Centre.

Yes I believed in Boohoo at 400p. I didn't think the Leicester scandal would affect the Boohoo share price so much. I got it wrong. I may have got this wrong too. I'm no expert. I'm giving my views and opinions. You may not like them, then say so and why without rubbishing the person.

Rubbishing the person is just a lazy rebuttal. Present your arguments as to why you disagree with my opinions and views.

Rubbishing other people because you don't like what they say doesn't make your arguments credible.

I am not pretending this is only a problem for Boohoo hence why I said air freight costs will be high because everyone will be after them due to the problems with sea freight. This is the Boohoo chat board hence why I'm saying this will affect Boohoo.

https://uk.investing.com/equities/boohoo-technical?period=86400

All Global Markets are up today because of receding fears of interest rate hikes.

Boohoo is up on the back of this and closed at 95.74p up 1.82p.

Whether this continues or not, we will have to wait and see.

Still too many headwinds and tailwinds for Boohoo.

Air freight costs will remain high because everyone will be after them with sea freight problems. Wages going up will hit Boohoo's profit margin too

I would think USA growth will still be down.

You may think 85p price target by Barclays is wrong, however, this will be known by more people tomorrow and could affect Boohoo's share price then.

All depends on global markets and how they work out tomorrow too.

Be thankful for the reprieve in Boohoo's share price today.

I wouldn't look to buy Boohoo shares until there is a positive trading update.

I would certainly wait until after the end of year results due early March 2022.

These look to me that they may well include more bad news. Christmas and January haven't been good for UK retailers. Boohoo have forecast profit margin of 6% to 7%. For me, that could end up at 5% because of the costs of air and sea freight.

Retailers will be clamouring for air freight because of the problems with sea freight, so prices for air freight will be high. I don't think sea freight will normalise for at least another year.

Boohoo's growth in the USA could be down again in these end of year results which will also hit the share price.

If profit margins are lower than 6% and growth in USA is down again, then expect the share price to fall.

CEO speak, learn to read between the lines and never believe everything you read. It's simply PR.

For me, Boohoo aren't suddenly going to come out with a brilliant end of year results due early March 2022.

https://internetretailing.net/industry/industry/online-sales-grew-in-2021--but-fell-back-in-december-as-shoppers-headed-in-store-for-certainty-24228

Online sales was bad for December 2021.

ASOS also had a poor Christmas

https://www.retailgazette.co.uk/blog/2022/01/asos-takes-a-hit-from-omicron-as-supply-chain-costs-soar/

For me, this is why the Boohoo share price is going down.

Revenue for Joules over Christmas and January was lower than it expected.

Joules Group PLC shares jumped on Tuesday as the company reported its interim revenue surpassed pre-pandemic levels, due to a "strong" recovery retail demand and overall robust demand for its products.

The AIM-listed stock up 13% at 59.00 pence each on Tuesday afternoon in London.

Last week, the stock had hit a 12-month low, falling 46% in one day, after the company warned on a reduction in annual profit by nearly 20%.

The company explained that revenue over the third quarter in the Christmas period and January was lower than it had expected.

For me, I don't think it's down to shorters.

For me, it's obvious because the share price continues to fall therefore that means poor results are expected for the end of year results due early March 2022.

If good results were expected then the share price would be rising.

It's obvious, more poor results are expected for Boohoo for their end of year results due early March 2022.

That's Tesla. This is Boohoo.

You need to understand what makes Boohoo's share price rise and what makes Boohoo's share price fall

Profit margins going down makes Boohoo's share price fall.

Growth in USA going down makes Boohoo's share price fall.

Until these are reversed the Boohoo share price will continue to go down.

You don't know if December trading was good, or if January or February was good. Yet you did say previously that January and February are poor for all retailers.

It's the USA that matters. Boohoo need to grown in the USA and their growth there has gone down hence why the share price is going down.

The profit margin forecast now of 6% to 7% is much lower than the profit margin of over 10% for yesteryear hence why the share price is going down so much.